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Selling Sleep to an Aging Consumer

Consumer Corner Terry Cralle -
Mattress retailers and manufacturers must recognize that as Americans age, their sleep needs change. Understanding and addressing these changes is not just an opportunity...
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Spring Clean Your Sales Floor

Consumer Corner Ashley Reid -
Spring cleaning isn't just about tidying up—it’s about making things easier for shoppers. In mattress stores, little barriers often add up: confusing layouts, crowded...
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Helping Parents Choose a Mattress for a Growing Child

Consumer Corner Sleep Savvy Staff -
Buying a mattress for a child is usually a practical decision. Parents are often focused on fit, safety, durability, and whether the mattress will work for the child’s current stage and room setup.
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Spending With Purpose: What Today’s Consumer Mindset Means on the Sales Floor

Features Better Sleep Council -
Consumers aren’t saying no—they’re just thinking harder before they buy. Better Sleep Council research reveals how more intentional spending is shaping the sales floor, and what RSAs can do to build confidence and close the sale.
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Boutique Retail Done the Coastal Way

Company Craig Lauer -
When Hardy and Erica Waddell opened Coastal Mattress in Sneads Ferry, North Carolina, they were confident there was room for a better sleep-shopping experience...
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Straight Talk About Springs

Consumer Corner Julie A. Palm -
Rather than boring shoppers with a long list of product specifications, Sleep Savvy believes in the importance of retail sales associates emphasizing the benefits...
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Beauty Sleep

Consumer Corner Danielle Wong Moores -
Today's consumer loves beauty products that multitask: Think serums that pack SPF, cleansers to tone and exfoliate, oils that moisturize hair and skin.  Enter the...
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Hot Sleep Hacks for the Cold Weather

Consumer Corner Craig Lauer -
Colder months can actually support better rest—if sleepers make a few simple changes. These practical tips are useful for retailers to share with customers...
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Waking Up Tired? The Surprising Role of “Sleep Efficiency”

Research Craig Lauer -
Are you someone who logs a full seven or eight hours but still wakes up exhausted? You’re not alone. A growing body of research...
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Mind Games

Consumer Corner Craig Lauer -
A grounding technique is gaining traction among therapists and sleep specialists: the 5-4-3-2-1 sensory reset. Identify five things you can see, four you can touch,...
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