Every month, I have the opportunity to work on a lot of meaningful projects at ISPA. But one of my absolute favorites—the one that consistently reminds me why our industry matters—is leading the Better Sleep Council (BSC). Why? Because at its core, the BSC exists to help people live better, healthier, happier lives. And let’s be real: Everything is better when you’re well-rested. You work better, think more clearly, handle stress like a champ. You even become significantly more pleasant to be around (you know it’s true).
April showers might bring May flowers—but what really matters is that May brings better sleep. May is Better Sleep Month: Our opportunity to remind the world—and our industry—that sleep deserves to be a priority, not something people squeeze into the end of an already packed day.
We all know the truth: Great sleep starts with what you’re sleeping on. Sleep is the foundation of physical health, mental clarity, emotional balance, and overall quality of life—and a mattress is the foundation for that sleep.
When consumers choose better sleep, they choose better living—and retailers help guide them there. That’s why the role you play on the sales floor, in your communities, and across your digital channels matters more than ever.
You’re not simply selling a mattress. You’re helping shape someone’s Tuesday morning, their 3 p.m. meeting, their ability to approach the day with patience and optimism. In many ways, you’re helping people become the best version of themselves—one night of great sleep at a time.
And the Better Sleep Council is here to help make that easier.
You’ve probably heard me say this, but I’ll say it again: If you aren’t following the BSC yet… WAKE UP!
We’ve been hard at work building fun, fresh, consumer-friendly content designed to cut through the noise and make sleep education feel human, modern, and even entertaining. We’ve got:
• Blogs people actually want to read.
• Podcasts with real talk, not robotic sleep jargon.
• YouTube shorts that are quick, useful, and never boring.
• Social content that keeps sleep top of mind without putting people to sleep.
Our job at the BSC is to support you—with research, insights, messaging, and tools that help drive foot traffic, fuel conversations, and ultimately help consumers feel confident investing in better sleep. And if there’s something you need? Tell us. Truly. We’re here for the industry. Because if we work together—manufacturers, retailers, and the BSC—we can do more than just move mattresses. We can help the world sleep better. And a world that sleeps better is a world that lives better.
So, as we head into Better Sleep Month, let’s turn up the volume. Let’s champion rest. Let’s inspire consumers to take sleep seriously—and to start that journey with the right mattress.
Go follow the Better Sleep Council. Share the content. Use the tools. And then go help someone become a Sleep Superhero.
You deserve great sleep—and so do the customers walking through your doors or shopping on your site.
Mary Helen Rogers
Chief Marketing Officer, ISPA
