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Editor's Columns

Features

March 25, 2019

A recent experience buying a new car exemplifies the value of excellent customer service Well, I finally did it. After months […]

Why Selling Sleep Matters

Tips & Selling Strategies

Sleep Savvy Staff

By understanding the vital role restorative rest plays in health, sales associates can help customers make the best choice for […]

top view image holding heart with the text thank you

How to Show Customers You Care

Tips & Selling Strategies

Sleep Savvy Staff

March 12, 2019

Do your shoppers know you appreciate them? Sleep Savvy shares 7 ways to show the people who keep you in […]

Try Hypnosis to Fall Asleep

Consumer Corner

Sleep Savvy Staff

Is hypnosis all in your head? This age-old technique often is shrouded in mystery. What is it, how does it work […]

Media Buying 2.0: How Stores Can Find the Right Advertising Mix

Tips & Selling Strategies

Julie A. Palm

Follow this step-by-step guide and make the most of your precious advertising dollars. (Spoiler alert: It’s all about audience) You […]

Mature Employees Wanted

Management

Sleep Savvy Staff

In a tight job market, consider hiring workers at or past retirement age. You’ll be surprised by the strengths they […]

What Keeps Teenagers Up at Night?

Consumer Corner

Sleep Savvy Staff

It’s not Instagram. According to the Better Sleep Council, it’s homework, which impedes their sleep and tanks their school performance […]

NRF Forecasts Strong Retail Growth in 2019

Forecasts

News

Sleep Savvy Staff

March 11, 2019

Expected gains of 4.4% following a strong 4.6% increase posted in 2018 Retail sales in 2019 will increase between 3.8% […]

Lee Burns and Ty Hingle at mattress store mattress direct

Retail Road Trip: Mattress Direct, Where Sleep Education, Retail Professionalism Converge

Retail Road Trip

Julie A. Palm

March 1, 2019

Photography by Brian Baiamonte This Baton Rouge, Louisiana-based sleep shop chain thrives because of owners Lee Burns and Ty Hingle’s […]

Puppy Love

Consumer Corner

Sleep Savvy Staff

February 12, 2019

New research suggests women may sleep better with dogs in the bed rather than with human partners A dog may […]

It’s been our mission to be the trusted, go-to resource for retail mattress professionals for more than 20 years. We deliver the latest retail trends, strategies, and best practices directly to top bedding stores across the United States.

Since 2001, we’ve provided exclusive access to leading industry research on consumer buying trends published by the Better Sleep Council. We’re published by the International Sleep Products Association, a trade association uniting the industry to reach its fullest potential.

It’s been our mission to be the trusted, go-to resource for retail mattress professional for more than 20 years. We deliver the latest retail trends, strategies, and best practices directly to top bedding stores across the United States.

Since 2001, we’ve provided exclusive access to leading industry research on consumer buying trends published by the Better Sleep Council. We’re published by the International Sleep Products Association, a trade association uniting the industry to reach its fullest potential.

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