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Editor's Columns

Features

May 4, 2018

BY MARY BEST At ISPA’s biennial trade show, exhibitors showcased products that soon may be on your sales floor Mattress […]

‘A Mini Field Guide to the Mattress Shopper’

Tips & Selling Strategies

Sleep Savvy Staff

The BSC and Sleep Savvy team up to create a fun, interactive infographic to give retailers insight into their customers […]

Moore’s Sleep World revolves around restorative rest

Retail Road Trip

Julie A. Palm

May 2, 2018

BY JULIE A. PALM PHOTOGRAPHY BY TINA’S PHOTOGRAPHY This four-store sleep-shop chain in northern California scores big by promoting and […]

Better Sleep Council research finds men earn bragging rights when it comes to bedtime performance, women fall short

News

Research

Sleep Savvy Staff

May 1, 2018

Better Sleep Council news release ALEXANDRIA, VA – May 1, 2018 – Today the Better Sleep Council, the consumer education […]

Um, we need to, like, talk

Tips & Selling Strategies

Julie A. Palm

April 30, 2018

BY JULIE A. PALM Annoying verbal tics can distract shoppers from your outstanding sales presentation So, today, we’d like to, […]

Get a hobby and up your sales game

Tips & Selling Strategies

Sleep Savvy Staff

April 23, 2018

Free-time activities can help you build professional skills—and you’ll have fun doing it Many of us think we don’t have […]

SSA online review speakers customer reviews

Desperately seeking customer reviews

Tips & Selling Strategies

Sleep Savvy Staff

April 18, 2018

Experts in soliciting consumer testimonials say a key to earning praise is to ask early These days, mattress retailers crave […]

Hacked! How vulnerable is your store to cyberattacks?

Tips & Selling Strategies

Julie A. Palm

April 13, 2018

BY JULIE A. PALM Sleep Savvy examines the risks retailers face and ways you can protect your business from online […]

When a coach becomes a player

Tips & Selling Strategies

Sleep Savvy Staff

April 12, 2018

BY GERRY MORRIS An experienced sales trainer takes to the store floor and remembers selling mattresses is harder than it […]

‘Better in bed’

Editor's Columns

Features

Sleep Savvy Staff

April 3, 2018

BY MARY BEST The Better Sleep Council has a provocative PR campaign planned for May’s Better Sleep Month There’s good […]

It’s been our mission to be the trusted, go-to resource for retail mattress professionals for more than 20 years. We deliver the latest retail trends, strategies, and best practices directly to top bedding stores across the United States.

Since 2001, we’ve provided exclusive access to leading industry research on consumer buying trends published by the Better Sleep Council. We’re published by the International Sleep Products Association, a trade association uniting the industry to reach its fullest potential.

It’s been our mission to be the trusted, go-to resource for retail mattress professional for more than 20 years. We deliver the latest retail trends, strategies, and best practices directly to top bedding stores across the United States.

Since 2001, we’ve provided exclusive access to leading industry research on consumer buying trends published by the Better Sleep Council. We’re published by the International Sleep Products Association, a trade association uniting the industry to reach its fullest potential.

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