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How a Great Store Environment Grows Sales

Retailer and sales veteran Tony Coccia of My Bedtime describes how elevating the overall store environment visually make customers more comfortable and increase sales for his business in Brisbane, Australia.

How Australian Retailer Tony Coccia Builds Traffic

  • Since customers shop with their eyes, he dresses his store up.
  • He uses strong signage.
  • He boosts sales by making shoppers comfortable.

Interview by Gerry Borreggine, CEO and president of Therapedic International. For more Inside Track tips, click here.

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