Standing Out in the Marketplace


How Lil’ Trent Builds Rapport with Customers

  • He promotes a fun environment in the store.
  • He invites shoppers to take a selfie with him.
  • He teams up with ‘Big Trent’ to make his store memorable.

Interview by Gerry Borreggine, CEO and president of Therapedic International. For more Inside Track tips, click here.