“Inside Track with Gerry Borreggine”
How to Win With Your Website
Smart retailers are:
- Making their websites mobile-friendly.
- Updating their websites weekly.
- Using contests and giveaways to mine consumer data.
- Taking orders on their websites.
Consistent Messaging Matters
Keys to winning retail promotions:
- Strong call to action.
- Unique selling proposition.
- Expiration date for the sale.
Check Out Your Curb Appeal
A well-kept store tells consumers they are entering a well-run business.
- Do shoppers have a clear view of your store?
- Are messages in windows current?
- Is your sign illuminated at night?