Inside Track

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“Inside Track With Gerry Borreggine” | What You Need to Know to Sell More Adjustable Bed Bases

Join Gerry Borreggine in this insightful episode of "Inside Track," sponsored by Therapedic International, as he discusses the transformative world of adjustable bed bases...




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“Inside the Mind of Today’s Mattress Shopper” – Sustainability at BekaertDeslee

BekaertDeslee Senior Vice President of Sales Rhiannon Burch Hallam weighs in on the latest...

“Take 5” Flashback – Spinks Talks Sustainability

As we buy Daytimers and plan for the new year, be sure to pencil...

“Take 5” | Even More Sustainable Foam

CertiPUR-US Program Executive Director Michael Crowell and Helen Sullivan, CertiPUR-US communications counsel, share a...

Inside Track With Gerry Borreggine | The Importance of Mattress Size with Terry Cralle

Welcome to "Inside Track," sponsored by Therapedic International. In this insightful discussion, Gerry Borreggine sits down with Terry Cralle, an RN, furniture store proprietor,...

Inside Track With Gerry Borreggine | Creating Sales Opportunities Beyond Holidays

Creative sales ideas can save the day when a retail business meets a slowdown. These tried-and-true tips can be new and effective for generating...

“Inside Track With Gerry Borreggine” | How to Turn ‘Be Back’ to Done Deal

How do you handle Mr. & Ms. Be Back? The majority of customers who tell you they’ll be back, don’t. Inside Track host Gerry...

Enhancing In-Store Experience: Trent Ranburger’s Customer Engagement Insights

Discover valuable insights on maximizing customer engagement and providing exceptional in-store experiences in this episode of "Inside Track." Join Gerry Borreggine as he welcomes...

Inside Track With Gerry Borreggine | Why Mattress Shoppers Spend Less Than They Expect

In this exclusive Inside Track interview sponsored by Therapedic International, Gerry Borreggine sits down with industry expert Dave Perry at the High Point Market...

Boosting Sales During Holidays, Strategies and Opportunities

If you're a mattress retailer looking to optimize your holiday sales strategy, this episode of Inside Track offers invaluable insights and innovative ideas to...

Are Furniture Markets Still a Good Idea For Retailers?

Join Gerry Borreggine of Inside Track sponsored by Therapedic International as he interviews Dave Perry, contributing editor of Sleep Savvy and Bedtimes, at the...

Guest Host and Store Manager Mindy Nance Dishes on Building Rapport

Our series is all about helping retailers like you build rapport with consumers. In each episode, we share valuable lessons, tricks, and ideas. Today,...

Unleashing Hidden Potential: Unveiling the Untapped Sales Opportunity in Retail

Discover insider secrets. Gerry Borreggine reveals how Election Day can catapult your sales to new heights! Elect this holiday for sales success by following...

Retail Tips: Handling Negativity Like a Pro

The best sales pros know how to turn around negativity from a customer. In this episode of Inside Track, Gerry Borreggine gives you a...

Enhance Your Skills and Make the Sale with Subliminal Selling

Based on scientific studies in neuro-linguistic psychology, this episode of Inside Track helps you identify your customer's communication style and use subliminal selling to...

Check Out Your Curb Appeal

Do shoppers have a clear view of your store? Are messages in windows current? Is your sign illuminated at night? A well-kept store tells consumers they are...

Bricks and Clicks Strategy to Grow Your Business

https://youtu.be/EH3Q4LTGwYk Four Keys to Internet Success Smart retailers are: Making their websites mobile-friendly. Updating their websites weekly. Using contests and giveaways to mine consumer data. Taking orders on their...

Guest Host Terry Cralle Weaves Science and Sales For a Strong Sleep Story

https://youtu.be/P4hS_2h7_EI Sleep expert Terry Cralle gives advice for building a selling strategy. Talk about the importance of sleep. Move to good sleep habits. Follow up with sleep environment...

Guest Hosts from Bedhead Marketing Shares Retail Expertise

https://youtu.be/ylZcPu5p8IY Bedhead Marketing gives tips to improve in 2023 and beyond. What is your brand identity, and how are you unique and different? Blue Ocean strategies. What...

Bedding Research Reveals When Consumers Replace Pillows & Mattress Shopping Preferences

In this episode of "Inside the Mind of Today's Mattress Shopper" Therapedic’s CEO and president. Gerry Borreggine, digs into Better Sleep Council research, sees...

Discover the Secret Weapon in Good Advertising

https://youtu.be/MdcVkvtgwm0 Two Keys to Advertising Success Consistency. This is the secret weapon to success. Stay the course with your brand message. That will boost its effectiveness. Create...

Three Ways to Build Consumer Rapport

https://youtu.be/yJXOK8_UkCw Make sure your store is clean and well-lit. Make sure your store looks and smells clean. Aromatherapy, diffusers and candles can provide pleasing scents for...

Addressing the Consumer

https://youtu.be/6Xyqhj-OQeI How to Address the Shopper: Don’t hover or stand over her. That’s intimidating. Sit down across from her to be at her eye level. Be ready to...

A BIG Merchandising Mistake & How to Avoid It

https://youtu.be/vjc9aJLzH4E Merchandising Three Dangers of Item Merchandising: It disrupts the flow of your lines. It hurts your ability to sell higher-end beds. It can cost you a sale. Tips...

Selling Sleep Accessories With Dave Perry

Therapedic CEO Gerry Borreggine and guest Dave Perry of Sleep Savvy talk about why mattress retailers should sell sleep accessories. https://youtu.be/VElaeqQXXdU Three Reasons to Sell Sleep...