Inside Track

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Sleeping with a Partner

The latest Better Sleep Council research delves into bed partners and sleep. Every day, Retail Sales associates encounter people looking for a new mattress and...




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Unleashing Hidden Potential: Unveiling the Untapped Sales Opportunity in Retail

Discover insider secrets. Gerry Borreggine reveals how Election Day can catapult your sales to...

Retail Tips: Handling Negativity Like a Pro

The best sales pros know how to turn around negativity from a customer. In...

Enhance Your Skills and Make the Sale with Subliminal Selling

Based on scientific studies in neuro-linguistic psychology, this episode of Inside Track helps you...

Check Out Your Curb Appeal

Do shoppers have a clear view of your store? Are messages in windows current? Is your sign illuminated at night? A well-kept store tells consumers they are...

Bricks and Clicks Strategy to Grow Your Business

https://youtu.be/EH3Q4LTGwYk Four Keys to Internet Success Smart retailers are: Making their websites mobile-friendly. Updating their websites weekly. Using contests and giveaways to mine consumer data. Taking orders on their...

Guest Host Terry Cralle Weaves Science and Sales For a Strong Sleep Story

https://youtu.be/P4hS_2h7_EI Sleep expert Terry Cralle gives advice for building a selling strategy. Talk about the importance of sleep. Move to good sleep habits. Follow up with sleep environment...

Guest Hosts from Bedhead Marketing Shares Retail Expertise

https://youtu.be/ylZcPu5p8IY Bedhead Marketing gives tips to improve in 2023 and beyond. What is your brand identity, and how are you unique and different? Blue Ocean strategies. What...

Bedding Research Reveals When Consumers Replace Pillows & Mattress Shopping Preferences

In this episode of "Inside the Mind of Today's Mattress Shopper" Therapedic’s CEO and president. Gerry Borreggine, digs into Better Sleep Council research, sees...

Discover the Secret Weapon in Good Advertising

https://youtu.be/MdcVkvtgwm0 Two Keys to Advertising Success Consistency. This is the secret weapon to success. Stay the course with your brand message. That will boost its effectiveness. Create...

Three Ways to Build Consumer Rapport

https://youtu.be/yJXOK8_UkCw Make sure your store is clean and well-lit. Make sure your store looks and smells clean. Aromatherapy, diffusers and candles can provide pleasing scents for...

Addressing the Consumer

https://youtu.be/6Xyqhj-OQeI How to Address the Shopper: Don’t hover or stand over her. That’s intimidating. Sit down across from her to be at her eye level. Be ready to...

A BIG Merchandising Mistake & How to Avoid It

https://youtu.be/vjc9aJLzH4E Merchandising Three Dangers of Item Merchandising: It disrupts the flow of your lines. It hurts your ability to sell higher-end beds. It can cost you a sale. Tips...

Selling Sleep Accessories With Dave Perry

Therapedic CEO Gerry Borreggine and guest Dave Perry of Sleep Savvy talk about why mattress retailers should sell sleep accessories. https://youtu.be/VElaeqQXXdU Three Reasons to Sell Sleep...

Opening & Closing Rules for Retail Success

What time you open and close your retail store each day is more important than you think. Gerry Borreggine tells you exactly why and...

How a Great Store Environment Grows Sales

Retailer and sales veteran Tony Coccia of My Bedtime describes how elevating the overall store environment visually make customers more comfortable and increase sales...

Standing Out in the Marketplace

https://youtu.be/szrwA9CueRs How Lil’ Trent Builds Rapport with Customers He promotes a fun environment in the store.He invites shoppers to take a selfie with him.He teams up...

Treating Customers Like Family

https://youtu.be/0R5P4Xuk_zo How Retailer Steve Houk Treats Customers Like Family He tells his retail sales associates to treat customers like their own grandmother, finding the best...

Handling Multiple Customers

https://youtu.be/vMuaGjJLTwY Retailer Trent Ranburger’s Tips on Handling Multiple Customers Always acknowledge a new customer before the door closes behind them.If you are working with a customer,...

Consistent Messaging Matters

https://youtu.be/naMnRwdos-s Keys to winning retail promotions: Strong call to action. Unique selling proposition. Expiration date for the sale. Tips by Gerry Borreggine, president and chief executive officer of Therapedic...

Therapedic Invites Retailers to Submit Best Ideas

Contest will bring two winners to Las Vegas this summer to star in ‘Inside Track’ retail video series Therapedic International is launching a retail contest...

How to Win With Your Website

https://youtu.be/EH3Q4LTGwYk Smart retailers are: Making their websites mobile-friendly. Updating their websites weekly. Using contests and giveaways to mine consumer data. Taking orders on their websites. Tips by Gerry Borreggine, CEO...

“Inside Track” With Gerry Borreggine Brought to you by Therapedic

We've seen good ads and bad ads. But do you know what makes good advertising? Gerry Borreggine gives you the Inside Track on the...

Dave Talks “Inside Track” with Gerry Borreggine

Dave Perry talks to Gerry Borreggine about his new video series, "Inside Track", which aims to help retailers better connect with consumers. ...

Therapedic Launches Retailer Video Series

Princeton, New Jersey-based Therapedic International has created a video series aimed at helping mattress retailers enhance and grow their business. The series, “Inside Track with...