Treating Customers Like Family

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How Retailer Steve Houk Treats Customers Like Family

  • He tells his retail sales associates to treat customers like their own grandmother, finding the best bed for them, regardless of price.
  • He creates a no-pressure sales environment.
  • He builds a sense of family by showing members of his own family in his commercials

Interview by Gerry Borreggine, CEO and president of Therapedic International. For more Inside Track tips, click here.