“Inside the Mind of the Mattress Shopper” – with BSC member Tim Witherell

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“Inside the Mind of Today’s Mattress Shopper” takes a look at mattress shopper behavior with Better Sleep Council member Tim Witherell, vice president/general manager of bedding at Hickory Springs. Tim shares why mattress shoppers now prefer brick-and-mortar retailers and predicts that cocooning will remain important in the new year in this segment of “Inside the Mind of Today’s Mattress Shopper.” The series looks at the implications of BSC research during the Covid-19 pandemic.

Watch “Inside the Mind of Today’s Mattress Shopper” for more insight on BSC research, “Inside the Mind of Today’s Mattress Shopper” – Survey offers supply chain insights. (And provides some good news for retailers.)