Serta Simmons Bedding is bringing its new Serta Perfect Sleeper and Serta iComfortECO collections to…
BedTimes Managing Editor Waynette Goodson gives you a tour of the Serta Simmons Bedding showroom, with a special look at the updated Beautyrest Harmony collection and the new Beautyrest B-Class model. Be sure to watch till the end because . . . the sheep are back!
Transcript – Quality Sleep with Serta
It’s Waynette Goodson. I’m your managing editor of BedTimes magazine. And for this edition of “Take 5,” it’s quite the treat for you. We are here to insert a Simmons betting showroom. The sheep are back. Lots of energy, lots of new products. They’ve had a big year. And we’re going to give you an inside look at the showroom and just all the news they’re doing, particularly the refresh of the Beautyrest harmony line and a new class of the Beautyrest black collection.
So are you ready? Let’s go inside. Come on.
Following last year’s relaunch of Beautyrest Black Serta, Simmons is expanding the premium line with the introduction of the all-new Beautyrest Black B-class model. The new model brings the line’s core support pressure, relief and cooling benefits to a broader segment of sleepers because it has a nicer price point starting at $1,999. Next up, the updated guitarist Harmony Collection offers advanced motion, isolation and support while incorporating more sustainable materials.
In fact, the cover of the collection is produced from up to 100 ocean-bound plastic bottles. That’s up to twice the amount in the previous models. But the Harmony Line and Black B-class are available for retailers now and shipping in September. And hey, the sheep are back following the introduction of the new perfect sleeper and Serta Icomfort eco collection earlier this year; Serta is unveiling a new brand marketing campaign featuring the Serta sheep and highlighting the sort of perfect sleeper. The campaign demonstrates the restorative power of physical and emotional comfort, with the iconic sort of chic taking on their new role as shepherds of that comfort.
Thank you, everybody, for tuning in to this edition of Take Five and checking out all of the cool new things that Serta Simmons Bedding looks out for. About mid-August. Because I will warn you that the sheep are coming back. Meanwhile, for all of you dealers out there, you can go ahead and both the B-class Beautyrest black and the Harmony collection. They’re available now and, as always, have a great night’s sleep.