“Take 5” | Yatas Bedding Expands at High Point Market

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Jason Kennedy, brand manager, North America, for Yatas Bedding, shows off the company’s new showroom inside the International Home Furnishings Center. He also shares a new bedding line — and it’s a smart choice!

Transcript

Waynette Goodson
It’s Waynette Goodson. You’re the managing editor of BedTimes and Sleep Savvy magazines. And I’m here today at the High Point Market with Jason Kennedy of Yatas Bedding. And Jason, you are the brand manager for North America. Tell our audience who may not have heard about Yatas yet just a little about the company.

Jason Kennedy
Thanks for that. I appreciate it. Yatas was developed 50 years ago in Turkey as a foam manufacturer. Later, they started to turn coils, and they figured that we might as well make mattresses and furniture. And they also created their stores, branded stores and affiliate stores throughout the Eastern Hemisphere.

Waynette Goodson
So you are vertically integrated. You’re all under one roof.

Jason Kennedy
Absolutely. Well, our offices are in Istanbul. We have a case goods factory in Ankara, and then in Kayseri, we have our upholstery, bedding, and textiles. It’s a million-square-foot facility with thousands of employees.

Waynette Goodson
Wow. Well, you are heavily invested in the U.S., and this new High Point space is part of that. Congratulations. You just put in the ribbon on the showroom yesterday. So just tell us what this big new space means for you.

Jason Kennedy
Well, at the heart of this big new space, this is what you see. This is a great presentation. It gives you an idea not only of our products but what a gallery or a store could be like for someone. And at the heart of all of this is our headquarters, right here in High Point. We have our offices and our warehouse here.

But in the showroom, it’s very important for a customer to walk in here and visualize this in their store or, hey, I would love to put in a corner or a wall of your product, which we have incentives for as well.

Waynette Goodson
So, Jason, I understand that this is your big news. The Smart Bed partnering with Sleep Nerdz. So give us the skinny on this product.

Jason Kennedy
So we start by creating a bed that has great comfort and support, that’s most important. And the Sleep Nerdz wanted the same thing. Often, you see the tag; the tech is there, but the products are not there. So we wanted to create a good product. They had the technology. They had the vision for that part. And so I came in and said, okay, well, let’s develop the beds this way and see how this works out.

So, we have two different versions. We have a plush and a firmer and

Waynette Goodson
Yeah, wow. And it has its own app. It tracks not only your heart rate and your oxygen levels. I mean, it not only gives you a sleeping score, it gives you a sleep recovery score. So this is very, very different and just breakthrough technology. So, Jason, thank you so much for your time today. Thank you.

And thank all of you for tuning in, as always. Have a great night’s sleep.