Helix Sleep Launches Largest-Ever Retail Partnership

Helix's Helix Twilight Elite model will be stocked at select Mancini's Sleepworld locations.
Helix’s Helix Twilight Elite model will be stocked at select Mancini’s Sleepworld locations.

Helix Sleep, a direct-to-consumer sleep products company announced a partnership with California-based retailer Mancini’s Sleepworld, marking the largest retail expansion to date for the Phoenix, Arizona-based brand.

“We are thrilled to join forces with Mancini’s Sleepworld, a trusted local retailer and mainstay in the mattress retail space,” says Jerry Lin, EVP of strategy and operations for 3Z Brands. “Despite our deep roots in e-commerce, we are aware that a large portion of customers want to try Helix products in person. We couldn’t be more excited to offer this opportunity to our Northern California customers across Mancini’s Sleepworld 47 iconic locations.”

Beginning in early-October, all 47 of Mancini’s Sleepworld Bay Area locations will carry Helix’s award-winning Midnight Core and Twilight Luxe models, both available with the GlacioTex cooling cover. Select Mancini’s locations will carry two additional beds, Helix Midnight Luxe and Helix Twilight Elite, rounding out the selection of Helix’s best-selling medium and firm models.

Mancini’s Sleepworld is thrilled to announce our partnership with Helix,” says Brett Snyder, chief revenue officer for Mancini’s Sleepworld. “Together, we’re committed to helping our guests sleep better so they can live better by offering Helix’s cutting-edge mattresses to consumers throughout California. This partnership is a testament to our dedication to helping Californians find their perfect mattress match.”

Initially launched as an online DTC brand, Helix has been focusing on expanding its retail footprint across the country. The brand is currently available in over 120 retail locations, including CB2, SleePare, and Brooklyn Bedding’s brick-and-mortar stores. For more information on Helix Sleep and their retail partners, please visit https://go.helixsleep.com/helix-showroom-partners/.