Serta Simmons Bedding Opens New State-of-the-Art Manufacturing Plant in Wisconsin



Serta Simmons new state-of-the-art 500,000 square foot manufacturing plant in Wisconsin.
Serta Simmons new state-of-the-art 500,000 square foot manufacturing plant in Wisconsin.

Janesville, WI (November 14, 2023) Serta Simmons Bedding, LLC (SSB), one of the world’s leading sleep companies, today held a grand opening event and ribbon-cutting ceremony for its new state-of-the-art 500,000 square foot manufacturing plant in Wisconsin that will produce mattresses and other bedding products under its Serta, Beautyrest and Simmons brands. SSB has long had a manufacturing presence in Rock County, and this plant is retaining more than 300 jobs for the local economy. SSB expects to create additional jobs at the plant over the next few years as the business regains lost market share.

SSB’s new plant at 200 Innovation Drive in Janesville consolidates two Rock County plants that were located in Beloit and at another location in Janesville, transferring production to this new, state-of-the- art manufacturing plant recently completed by Zilber Property Group. The new plant will enable SSB to manufacture its portfolio of high-quality mattresses – including its Serta Perfect Sleeper®, Serta iComfort, Beautyrest Harmony® and Beautyrest Black® collections — under the same roof, enabling the company to better serve Midwest-area retailers and customers as production was previously split between the two plants.

“Our company has a proud history here in Rock County and we couldn’t be more excited to reinvest here and continue to be a big part of the local economy,” said Mark Genender, Chairman of the Board of Directors and Interim CEO at SSB. “This new manufacturing plant will enable us to enhance the quality of products and service excellence we offer to retail partners and consumers, all thanks to our experienced, talented and dedicated team of plant associates. On behalf of all my colleagues at SSB, we are very appreciative of this project’s support from Janesville and Rock County and applaud Zilber for delivering such a high quality and industry leading plant.”

Kevin Lahner, Janesville City Manager, said, “Serta Simmons Bedding expanding its operations in Rock County is an excellent indicator of the direction the city is moving. The partnership brings more job opportunities into the community and boosts the local economy. We couldn’t be happier.”

“We are thrilled to have partnered with Serta Simmons Bedding on their remarkable state-of-the-art facility, meticulously designed to meet their exact operational needs. We are grateful for the opportunity to contribute to sustained economic growth in the area and look forward to being a part of SSB’s continued success in their new plant,” stated Chad Navis, Vice President, Zilber, Ltd.

This new plant is one of the 18 manufacturing plants across the U.S. and Canada operated by SSB, and additional five Serta plants in the U.S. are operated by licensing partners.

About Serta Simmons Bedding
Serta Simmons Bedding, LLC (SSB) is one of the leading global sleep companies. With a 150-year heritage in delivering industry-leading sleep solutions and a mission to help people sleep better so they can live healthier lives, the company is headquartered in Doraville, GA, and owns top brands such as Serta®, which has five other independent licensee, Beautyrest®, Tuft & Needle