Shifman Adds Industry Sales Veteran

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Shifman Adds Sales Veteran Adam Fain

Newark, New Jersey-based Shifman Mattress Co. has hired industry veteran Adam Fain as director of national accounts to support the brand’s growth opportunities and greater focus on sustainability. 

In his new role, Fain manages Shifman’s larger retail partnerships and is responsible for driving sales training, communications and implementation of advertising initiatives for these accounts, according to a news release. He will also approach new business within the national segment. Fain reports to James Berry, the luxury mattress manufacturer’s national sales director. 

Fain has a strong background in sustainable high-end mattresses, most recently serving as vice president of wholesale for Cariloha Inc., a sustainable luxury bedding supplier to home interior, contract and hospitality segments. Prior to that, he served in key sales and marketing roles at Sleep Squad, Bedgear and Serta Simmons Bedding with demonstrated success in generating significant growth in his territories and fostering strategic partnerships, company officials said. 

Stay up-to-date on hirings at Shifman Mattress: Shifman Hires Lineback for Territory Expansion.