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Using Outdoor Advertising to Keep Your Store Top of Mind

Outdoor advertising can help mattress retailers keep their store name visible near commuter routes, shopping corridors, and retail clusters, especially when used as a simple, repeated reminder rather than a stand-alone sales strategy.




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Louis Shanks Furniture Closes After 78 Years in Business

NEWS RELEASE AUSTIN, Texas (Sept. 19, 2023) — An iconic retail brand throughout Texas and...

Buying Behavior, Part 4: The Purchase Experience

Consumer preference for online mattress buying continues to rise, but brick-and-mortar stores remain important,...

Sleep Number Closing at Least 40 Stores in 2024

Last week, Minneapolis-based bed and mattress manufacturer Sleep Number announced its sales results for...

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Warning Signs of a Terrible Applicant

Employers share the most outrageous resume mistakes, lies and instant deal breakers in new survey Employers are feeling the heat of the tight labor market...

Mattress Recycling Council and Bye Bye Mattress Launch ‘Retailer Take-Back’ Campaign

Mattress Recycling Council News Release Campaign encourages consumers to ask retailers to take back used mattresses when purchasing new mattresses or box springs SACRAMENTO, Calif. –...

Forecast: Holiday Shopping Season Will Be Jolly

NRF Predicts Retail Sales Will Rise 4.3% or More in November and December Holiday sales this year are expected to increase between 4.3% and 4.8%...

How to Hire, Train and Keep an All-Star Staff

To remain competitive in a tight job market, retailers need to attract, invest in and keep engaged, knowledgeable employees Sleep Savvy offers these practical suggestions...

Bedding Market Quarterly: U.S. Mattress Sales Drop in 2nd Quarter

U.S. mattress sales fell again in the second quarter of 2018, compared with the same three-month period last year, according to Bedding Market Quarterly,...

The digital natives are here

Take a look at the world through their eyes and see how your company stacks up BY SCOTT SNYDER AND MORGAN S. SNYDER  Scott Snyder, a...

Product Showcase

Leggett & Platt Inc. A weak mattress edge leaves a bad first impression and can kill a sale. Research shows the edge of a mattress...

How to respond to sexual harassment at work

Survey finds 72% of employees who experience unwanted advances do not report the incidents As accusations of sexual misconduct at work continue to rise, it’s...

Don’t let vacation time go unused

Put your trips on the calendar now to get the time off you need to relax and restore Summertime is prime vacation time. Do you...

Lessons from the GM’s office

BY GERRY MORRIS First, don’t have an office—and other advice from a retailer who knows how to sell mattresses  In my column in the April issue...

Better Sleep Council research finds men earn bragging rights when it comes to bedtime performance, women fall short

Better Sleep Council news release ALEXANDRIA, VA – May 1, 2018 – Today the Better Sleep Council, the consumer education arm of the International Sleep...

At the Las Vegas Market, hustle and bustle, plus hybrids aplenty

BY BARBARA T. NELLES AND BETH ENGLISHThe latest crop of new beds unveiled at the Winter Las Vegas Market Jan. 28-Feb. 1 in Las...

Home sharing is becoming more popular

One-third of American adults are participating in a trend called ‘doubling up’ Adult children moving back in with their parents. Parents living with their adult...

Help wanted: Retailers seek more workers for tech roles

With the continued rise in online and omnichannel shopping, retailers in the future will have less use for traditional staff like cashiers and even...

Color experts forecast vibrant hues for 2018

BY JULIE A. PALM Discover what shades of dramatic purples, blues, blacks and reds are appropriate for your store’s identity and the message you want to convey...

National Retail Federation forecasts strong retail sales for 2018

Consumer confidence and a robust overall economy are among the driver U.S. retail sales are forecast to grow between 3.8% and 4.4% in 2018 over...

Later school times could help economy

It’s no secret that teens love to stay up late and sleep in thanks to biological shifts in their sleep-wake cycles. For the past few...

U.S. mattress sales dip in third quarter of 2017

U.S. mattress sales dropped again in the third quarter of 2017, compared with the same three-month period of 2016, according to Bedding Market Quarterly,...

BSC gains new leadership with Julia Rosien and Brent Limer

Rosien appointed chair; Limer accepts vice chair position The International Sleep Products Association has named Julia Rosien, brand director for Buffalo, New York-based Restonic Mattress...

Shifman Mattress to show at January Las Vegas Market

News release written by Shifman Mattress and published, unedited, by Sleep Savvy. Newark, N.J. – Shifman Mattress is excited to announce that they will exhibit two of their...

Diamond Mattress reveals ‘customer experience’ and Rally Sales System 2.0 at Las Vegas Market

News release written by Diamond Mattress and published, unedited, by Sleep Savvy. Diamond Mattress ‘Experience’ Takes Center Stage at Las Vegas Market   LAS VEGAS – Diamond Mattress, a national leader in omnichannel sleep...