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July 8, 2026

Customers want better sleep—but they don’t want a diagnosis. Retailers who can translate sleep science into everyday language build trust […]

Can Scent Help Signal Sleep?

News

Sleep Savvy Staff

A calming scent like lavender or jasmine will not solve poor sleep on its own, but it might help reinforce […]

Kids Aren’t Getting Enough Sleep

News

Sleep Savvy Staff

Nearly half of U.S. children are not consistently getting the amount of sleep recommended for their age, according to the […]

Why Falling Asleep Can Come With a Jolt

News

Sleep Savvy Staff

Ever feel like you are drifting off to sleep, then suddenly jerk awake? That quick kick, twitch, or falling sensation […]

Retail Is Not Dead—It’s Differentiating

Wake-Up Call

Alison Keane

July finds our industry at an important crossroads. Consumers are more informed, more cautious, and more overwhelmed than ever—especially when […]

What Reviews Tell Shoppers Before They Buy

News

Online Exclusive

Tips & Selling Strategies

Sleep Savvy Staff

Online reviews can shape what shoppers expect before they buy, making them an important part of the mattress-shopping experience.

When Every Week Is a Mattress Sale

Consumer Corner

Features

News

Online Exclusive

Trends

Sleep Savvy Staff

June 23, 2026

As summer sales crowd the marketplace, retailers can help shoppers look beyond the markdown and see the value of a more complete sleep setup.

Paramount Sleep More Than Doubles Cotton Usage Under Exclusive Seal of Cotton Program

News

NEWS RELEASE

Sleep Savvy Staff

June 16, 2026

NEWS RELEASE NORFOLK, Va. (June 16, 2026) — Paramount Sleep Company, the only mattress manufacturer licensed to carry the Seal […]

What Retailers Can Tell Shoppers About Mattress Recycling

Consumer Corner

Features

Online Exclusive

Sustainability

Sleep Savvy Staff

June 15, 2026

Retailers can help shoppers understand what may happen to an old mattress after delivery, including when recycling is available and how materials such as steel, foam, fiber, fabric and wood can be recovered for new uses.

Burke Furniture & Fine Rugs to End 63-Year Run

News

Sleep Savvy Staff

NEWS RELEASE High-end furniture and bedding retailer begins final liquidation June 18 LEXINGTON, Ky. (June 15, 2026) — After 63 […]

It’s been our mission to be the trusted, go-to resource for retail mattress professionals for more than 20 years. We deliver the latest retail trends, strategies, and best practices directly to top bedding stores across the United States.

Since 2001, we’ve provided exclusive access to leading industry research on consumer buying trends published by the Better Sleep Council. We’re published by the International Sleep Products Association, a trade association uniting the industry to reach its fullest potential.

It’s been our mission to be the trusted, go-to resource for retail mattress professional for more than 20 years. We deliver the latest retail trends, strategies, and best practices directly to top bedding stores across the United States.

Since 2001, we’ve provided exclusive access to leading industry research on consumer buying trends published by the Better Sleep Council. We’re published by the International Sleep Products Association, a trade association uniting the industry to reach its fullest potential.

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