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Treating Customers Like Family

BY Sleep Savvy Staff

How Retailer Steve Houk Treats Customers Like Family

  • He tells his retail sales associates to treat customers like their own grandmother, finding the best bed for them, regardless of price.
  • He creates a no-pressure sales environment.
  • He builds a sense of family by showing members of his own family in his commercials

Interview by Gerry Borreggine, CEO and president of Therapedic International. For more Inside Track tips, click here.

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It’s been our mission to be the trusted, go-to resource for retail mattress professionals for more than 20 years. We deliver the latest retail trends, strategies, and best practices directly to top bedding stores across the United States.

Since 2001, we’ve provided exclusive access to leading industry research on consumer buying trends published by the Better Sleep Council. We’re published by the International Sleep Products Association, a trade association uniting the industry to reach its fullest potential.

It’s been our mission to be the trusted, go-to resource for retail mattress professional for more than 20 years. We deliver the latest retail trends, strategies, and best practices directly to top bedding stores across the United States.

Since 2001, we’ve provided exclusive access to leading industry research on consumer buying trends published by the Better Sleep Council. We’re published by the International Sleep Products Association, a trade association uniting the industry to reach its fullest potential.

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