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Consumer Corner

What Shoppers Want to Know After They Pick a Mattress

Evan Kennedy -
Delivery, setup, removal, exchanges, and returns can shape shopper confidence once the product choice is nearly made.




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I Wish I Had Thought of That!

Sleep Savvy offers a retrospective of previous Retail Road Trips, highlighting best practices and brilliant...

Fred’s Beds Finds Success on the North Carolina Coast

Customer service, emphasis on premium beds and a catchy name are all part of...

What Country Gets the Best Night’s Sleep? 2023 Worldwide Sleep Habits

Getting a good night’s rest knows no borders — after all, all human beings...

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Research

Millennials Drive Retail Growth

Survey reveals Gen Y are likely to make a major purchase in the next six months. Has the decline of retail been exaggerated? The answer...
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Research

The Mattress Buyer’s Journey

New research from the Better Sleep Council suggests that how consumers shop for a mattress may affect how well they sleep. While one-touch, in-the-moment online...
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Features

Full Speed Ahead

Tech advancements are driving changes in mattress retailing. Are you keeping pace? About a year ago, I decided it was time for a new car....
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Consumer Corner

More Sleep, Better Decision-Making

A recent series of studies suggest well-rested entrepreneurs analyze venture executive summaries better than those who sleep less Entrepreneurs are notorious for burning the midnight...
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Research

Rich Man, Poor Man

Are you trying to decide if people are rich or poor? Forget about judging them by their clothes. Simply look at their face, research...
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Consumer Corner

While You Were Sleeping…

Placing a tooth under your pillow and waking up with cash in its place is a rite of passage for kids. What is the...
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Retail Road Trip

Family, Tradition, Quality Are Seamless at BILTRITE

For nearly a century, this furniture store in a Milwaukee suburb has found success in proven sales strategies — and by bucking current mattress...
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Consumer Corner

What’s the Word?

Instead of making resolutions, pick a word or phrase that will guide your self-improvement in the coming year If you’ve set and failed to keep...
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Consumer Corner

You’ve Been Talking in Your Sleep

Why do we sometimes chat and walk while we’re asleep? Here’s an introduction to parasomnia and how it affects our sleep habits — and...
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Consumer Corner

The Sleep-Work Connection

New Better Sleep Council research reveals how employment can negatively affect slumber and what workers can do to avoid sleepless nights Americans aren’t sleeping enough....
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Features

Dream Team

Sleep Savvy’s staff is talented and diligent — and I’m thankful its members have become my friends Every couple of years, I think it’s important...
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Retail Road Trip

Joplimo Mattress Is Building Beds — and a Retail Brand — to Last

After buying its own factory in 2018, the family-owned sleep chain based in Joplin, Missouri, focuses on opening new stores — and helping others Photography...
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Consumer Corner

Don’t Worry, Sleep Happy

Those who see the glass as half full, not half empty, tend to have a sunnier view of life. Now, researchers have found, they...
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Features

Prime Time

The winter holiday sales season is just around the corner. Are you ready? About 15 years ago, I learned the power of online shopping when...
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Consumer Corner

Tingles for Sleep

What is the autonomous sensory meridian response? How can it be used to help your customers fall asleep more quickly and sleep more deeply? Editor’s...
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Consumer Corner

Sleep by the Numbers

How well are you and your customers resting? Check out the following statistics ... you might be surprised The discipline of statistics offers a variety...
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Features

Back to School

As we plan our editorial lineup for 2020, we are soliciting your ideas to help with our “homework” Although I’ve been out of school for...
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Consumer Corner

Stress, Pain and Money — Oh My!

Better Sleep Council research uncovers the factors that keep people awake and help them nod off Sleep is a wonderful, revitalizing and sometimes elusive thing....
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Product

Great Beds on the Great Plains?

Hoping to retire their decades-old mattress, a couple in their 50s explores the nuances of today’s bedding options. Here’s what they found Knowledge is power...
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Features

Pump Up Your Team for Labor Day Sales

Contests and bonuses can inspire them but perks like product discounts and considerate scheduling also will show you value their contributions It’s been a long...
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Retail Road Trip

Riley’s Furniture & Mattress Doesn’t Let its Bedding Department Rest

This Monroe, Ohio-based store wins mattress sales with eye-catching design, well-trained staff and a commitment to customer care | Photography by Len Kaltman/West Chester Corporate...
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