Three Ways to Build Consumer Rapport

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  • Make sure your store is clean and well-lit.
  • Make sure your store looks and smells clean. Aromatherapy, diffusers and candles can provide pleasing scents for the four seasons.
  • Use music to create a positive, engaging vibe.

These tips are from Gerry Borreggine, chief executive officer of Therapedic International. For more Inside Track tips, click here.