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Unleashing Hidden Potential: Unveiling the Untapped Sales Opportunity in Retail

BY Sleep Savvy Staff

Discover insider secrets. Gerry Borreggine reveals how Election Day can catapult your sales to new heights! Elect this holiday for sales success by following the tips below:

  • Embrace Election Day sales.
  • Offer private sales with direct mail invitations to stay under the radar.
  • Use election terminology in ads: Elect to Sleep Better and Vote to Save.

Tips by Gerry Borreggine, CEO and president of Therapedic International. For more Inside Track tips, click here.

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It’s been our mission to be the trusted, go-to resource for retail mattress professionals for more than 20 years. We deliver the latest retail trends, strategies, and best practices directly to top bedding stores across the United States.

Since 2001, we’ve provided exclusive access to leading industry research on consumer buying trends published by the Better Sleep Council. We’re published by the International Sleep Products Association, a trade association uniting the industry to reach its fullest potential.

It’s been our mission to be the trusted, go-to resource for retail mattress professional for more than 20 years. We deliver the latest retail trends, strategies, and best practices directly to top bedding stores across the United States.

Since 2001, we’ve provided exclusive access to leading industry research on consumer buying trends published by the Better Sleep Council. We’re published by the International Sleep Products Association, a trade association uniting the industry to reach its fullest potential.

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