BY LISSA COFFEY The Better Sleep Council leads you through a weeklong plan to improve your sleep—and you don’t have to leave home Editor’s note: Savvy mattress retailers want to do everything they can to help their customers sleep better, including offering them sound advice and tips. Feel free to share this great guidance from […]
How Sleep Changes from Infancy to Old Age
How much rest we need changes over time, as do the things that keep us up at night. Here are tips for a lifetime of good sleep: BY LISSA COFFEY Editor’s note: Savvy mattress retailers want to do everything they can to help their customers sleep better, including offering them sound advice and tips. Feel […]
The Healing Power of Sleep in Cancer
While inadequate rest increases the risk of cancer, restorative sleep is an essential part of its treatment and recovery BY TERRY CRALLE Editor’s note: Savvy mattress retailers want to do everything they can to help their customers sleep better, including offering them sound advice and tips. Feel free to share this great guidance from Better […]
Interesting Sleep Trivia to Tell Your Shoppers
BY LISSA COFFEY Not-so-trivial pursuit Sleep trivia you never knew that you never knew: a collection of interesting tidbits to share with shoppers Editor’s note: Savvy mattress retailers want to do everything they can to help their customers sleep better, including offering them sound advice and tips. Feel free to share this great guidance from […]
MRC Offers Materials and Resources for Retailers
The Mattress Recycling Council offers consumer-education materials and resources for registered retailers at no cost. While stores aren’t required to use them, they are designed to help explain state recycling programs to customers. Included are: Information cards: These smartphone-sized cards, which can be attached to receipts or invoices, direct customers here for information about the […]
US-Mattress Makes Mattress Shopping Easy
An effortless experience—whether online or in-person—is the goal for this omni-channel retailer BY JULIE A. PALM PHOTOGRAPHY PROVIDED BY US-MATTRESS US-Mattress, one of the earliest and one of the most successful online sellers of mattresses, is expanding its brick-and-mortar presence, recently adding two new stores—for a total of five in its headquarters state of Michigan—and […]
Sign, sign, everywhere a (store) sign
How well does your store signage attract and inform customers? Here are 10 less-is-more tips to help convey effective and useful messages BY JULIE A. PALM Sign, sign, everywhere a sign Blockin’ out the scenery, breakin’ my mind Do this, don’t do that, can’t you read the sign? —“Signs” by Les Emmerson, 1970 If there’s […]
Las Vegas Market, here we come!
The editors of Sleep Savvy, and of our sister publication BedTimes, are readying to attend the Las Vegas Market, which starts this Sunday. We’re excited! At last count, there were more than 100 mattress and sleep accessories companies on the exhibitor list. We’ll provide a complete report from the show in the September issue of […]
At last… New content-rich Sleep Savvy website has style, substance
It’s been a long time coming and for good reason—we wanted to get it right. Now, Sleep Savvy is pleased to announce the launch of a completely revamped, information-packed website, www.sleepsavvymagazine.com. Yes, it’s colorful, image-filled and easy to navigate, but most important, the new site brings an archive of helpful information to your fingertips. A […]
Retail Road Trip: All About Backs
With an all-specialty lineup, an Oklahoma bedding retailer testifies about the saving graces of memory foam, latex and gel BY GARY JAMES PHOTOGRAPHY BY BRETT NCNEILL Joe Maple, owner of All About Backs in Ardmore, Okla., is a specialty bedding evangelist. His belief in the merits of alternative sleep surfaces runs deep, with roots connected […]