Symphony Sleep’s New “Sleep Angle” Campaign For Retailers

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Symphony Sleep's New "Sleep Angle". Symphony Sleep offers the only adjustable bed made for all sleep positions and does not bend the mattress or the spine.

“What’s Your Sleep Angle?” That’s the question Symphony Sleep (owned by Saint Peters, Missouri-based Innovative Sleep Technologies) is asking shoppers via its new marketing program. According to the company, Symphony Sleep offers the only adjustable bed made for all sleep positions and does not bend the mattress or the spine. To highlight that, the company is rolling out a dedicated website, video and physical and digital assets for retailers to help “boost promotion and sales,” according to a news release.

Those who visit the website can watch a video that explains the health-related benefits of Symphony Sleep’s patented elevation kit, “a key differentiator in the adjustable base market,” according to the company. The same release also notes that “retail partners have additional access to an assortment of physical and digital assets to build point-of-purchase materials and promotional programs tailored to their market and customer base.”

The marketing toolkit also spans posters, headboard displays and remote pocket holders for the mattress retainer bar.

“There’s no better way to show that we are invested in the success of our partners than by investing in impactful, effective marketing materials that will help them educate and compel their customers to buy,” said John Schulte, president of Innovative Sleep Technologies. “By asking the question ‘What’s your sleep angle?’ we have invited curiosity that opens the door for the RSAs to establish expertise and trust. It’s a winning start to the sales closing process.”