Discover the Secret Weapon in Good Advertising

Two Keys to Advertising Success

• Consistency. This is the secret weapon to success. Stay the course with your brand message. That will boost its effectiveness.
• Create your message with your customer in mind. Put yourself in your listeners’ or readers’ place and think about what points will resonate with them.

These tips are from Gerry Borreggine, chief executive officer of Therapedic International. For more Inside Track tips, click here.