Tips & Selling Strategies

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“Better Sales Sessions With Kingsdown” | Ask the Right Questions to Sell

In this "Better Sales Session" with Kingsdown, vp of sales training and education, Craig Wilson, emphasizes the importance of asking the right questions. He...




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7 Retail Trends to Watch

Consumer, tech and economic trends are shaping the world of mattress selling. Addressing them...

Sleep Accessories Build Basket: Boost Your Bottom Line with Trending Bedding...

Carrying a nice selection of bed linens, mattress toppers and protectors makes shopping easy...

Finishing Touches

Mattress protectors and sheets can boost sales while helping customers sleep more soundly. Follow...

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“Better Sales Sessions With Kingsdown” | Adjustable Base Sales and The “Upy Downy” Secret

Ready to see your adjustable base sales soar? You've landed in the right place! Welcome to the first installment of our "Better Sales Sessions"...

Unlock Your Best Sleep: Mattresses Designed For Athletes

Recovery properties make some mattresses ideal for athletes — and anyone who wants to make the most of their active days. Like other mattresses, beds...

Want To Sell More Mattresses? Try These Pricing Strategies

Using strategies rooted in psychology can increase bedding sales. Bedding retailers who price mattresses at, say, $1,299 instead of $1,300 understand one aspect of the...

Creating Your Own Mattress Brand: A Guide to Private-Label Success

Working with mattress producers to create custom lines can improve your profit margins and give consumers a reason to choose you over a competitor....

How to Build Loyalty With Digital Customer Service

Connecting with customers should be seamless whether online or in-person. Have you ever wondered how to build loyalty when so much shopping is going digital?...

Kids Bedding Buying Guide: How to Create a Cozy Sleep Environment

By offering feature-filled bedding for kids, you’re helping children get the restorative sleep their growing bodies need. Parents will thank you, too. When their kids...

7 Retail Trends to Watch

Consumer, tech and economic trends are shaping the world of mattress selling. Addressing them in your 2024 planning can set you up for success...

Reigniting the Middle: How Retail Can Reclaim Mid-Range Customers

After years of a high-low market split, midrange consumers are due more attention. The demise of the department store — a favored destination of middle-class...

AI Retail Revolution: Transforming the Shopping Experience

How AI is revolutionizing retail. In a recent article for Forbes, Paul Lin, tech entrepreneur and CEO of Returned.com, shared ways artificial intelligence can revolutionize...

Make Returns Easy: Elevate Customer Experience

Online retailers have accustomed shoppers to long exchange windows. Here’s how brick-and mortar retailers are responding. Consumers have long driven the U.S. economy: Americans like...

The Ultimate Guide to Sleeping With Pets

The pros and cons of sharing a bed with your furry friends. Editor's note: Feel free to share this information and any of our other...

Human Connection in Retail: Building Customer Relationships

Despite their addiction to the digital world, consumers still appreciate real connections. U.S. Surgeon General Vivek Murthy says Americans are suffering from a loneliness epidemic...

Sleep Accessories Build Basket: Boost Your Bottom Line with Trending Bedding Essentials

Carrying a nice selection of bed linens, mattress toppers and protectors makes shopping easy for consumers — and builds tickets for retailers. With bedding sales...

5 Retail Store Design Trends to Revamp Your Brick-and-Mortar Location in 2024

Is it time for a store refresh? We’ve got 5 design trends to consider for your makeover and 5 places to start. For decades, brick-and-mortar...

Experiences vs. Mattresses: How Retailers Can Win in a YOLO Economy

As consumers spend money on travel, concerts and other events, retailers can harness that energy to encourage a bed purchase. Just as the Great Depression...

Conquering Public Speaking: 10 Tips to Transform Your Skills

Listen, my children, and you shall hearOf the public speaker who was captured by fear. Noticeably nervous, he fidgeted and danced,Then he hemmed and he...

Mastering the Bedding Mix: Strategies for a Successful Bedding Product Mix

Sleep Savvy talks with retailers about how they hone their mattress assortment to boost sales and keep customers sleeping well. At a time of soft...

4 in 5 People in Relationships Are Losing Sleep

A third of Americans look forward to nights their partner isn’t home — because they get the bed to themselves, according to new research....

Online Exclusive: How to Incorporate Experiential Design into Retail Settings

With the popularity of online shopping, it’s important to make an impression when customers choose to visit your brick-and-mortar store. As the increasing prevalence...

Social Strategy Tips: Safeguarding Your Marketing Approach

Social media’s algorithms are always subject to change, so safeguarding your marketing strategy is key. Social media lets bedding retailers build their brands and tailor...

Maximize Pillow Sales: In-Store Strategies for Success

Here are some practical ways you can increase pillow sales at your brick-and-mortar locations. Be sure to check out our feature on "The Value...