Tips & Selling Strategies

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4 in 5 People in Relationships Are Losing Sleep

A third of Americans look forward to nights their partner isn’t home — because they get the bed to themselves, according to new research....




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Finishing Touches

Mattress protectors and sheets can boost sales while helping customers sleep more soundly. Follow...

Getting Smart About Smartbeds

Adjustable, sensor-laden mattresses and bases can help improve the sleep and health of consumers. Smartphones....

Merchandising makeover

BY JULIE A. PALM Looking for ways to freshen up your store? Consider these 30...

Let’s Get Cozy

Cooling sleep products get lots of attention, but some sleepers want to warm up their beds, regardless of season. Cool. Cool. Cool. Or, as Detective...

One Way to Drive Business During Downturns? Focus on Accessories

As the industry experiences a bit of turbulence due to sector-wide factors including inflation, customers taking a more discretionary approach to spending and lower...

5 Effective Strategies for Resolving Customer Complaints

“Can I Speak With A Manager?” How To Handle Customer Complaints At Sleep Savvy, we understand the importance of exceptional customer service. After all, relationships...

Maximizing Retail PR Success: 6 Essential Tips to Shine in Consumer Press Coverage

By mastering these details you can attract more customers and give your business a boost. Retail is detail, as the saying goes. So, if you...

3 Strategies to Build Genuine Brand Authenticity and Trustworthiness

Research shows consumers spend more money with brands they think are genuine and trustworthy. Here are ways to build your credibility. Nearly three out of...

A Soft Dive Into Design

Shifman Mattress Co. is building a design trade program, being sure to separate designers from retailers. At High Point Market in October 2021, Shifman Mattress...

How to Meet Consumer Demand for Curated Selections

Overwhelmed by choice, consumers want curated selections and personalized products. Here are some ways to provide both. The endless choices available to consumers through online...

Getting Smart About Smartbeds

Adjustable, sensor-laden mattresses and bases can help improve the sleep and health of consumers. Smartphones. Smartwatches. Smart refrigerators. Smart doorbells. Smart lightbulbs. Even smart toilets....

Partners in Building a Better Business

Finding the right service providers can help your store succeed and grow. For bedding retailers, it may sometimes feel overwhelming to manage all the aspects...

Mattress Retailers: Seizing Opportunities for Better Sales and Customer Satisfaction

Better Sleep Council research identifies opportunities to lift tickets, and improve sleep satisfaction. Research recently conducted for the Better Sleep Council presents four compelling opportunities...

A Concrete Advertising Tool for Your Toolbox

Your brick-and-mortar store is one of the most powerful instruments you have to reach buyers. Here’s how to put it to good use. Paid search....

Going Against the Norm

A new report identifies 4 business priorities for creating a strong customer experience. “Business Growth Report,” a study released by New York-based product-to-consumer software company...

Standing Out From the Crowd

A well-crafted value proposition tells consumers exactly why they should buy their next mattress from you. Why should a shopper buy from you rather than...

Design Eye for the Retail Floor

Camilla Franklin shares her 2023 mattress fabric trends forecast — and some handy sales tips. Editor’s note: This year, Managing Editor Waynette Goodson is writing...

‘Retail Theater’ a Winning Idea for Mattress Retailers

Bedgear’s Eugene Alletto says compelling displays make in-store experiences special. Eugene Alletto, chief executive officer of Bedgear, has some refreshing thoughts on the state of...

How to “Green Up” Your Store

From recycling to conserving energy, embracing the environment is good for the planet — and good for business. The idea of making your store more...

Six Lessons From the Road

Merchants found success with passion, teamwork, no-pressure selling. We started the year in Hartford, Connecticut, which just happens to be where I started my life...

It’s a Matter of Style

Build your brand and prevent inappropriate messages by creating a guide for social media and other digital marketing. Magazines like Sleep Savvy have a style...

Convenience Store

Consumers want shopping to be easier. What can you to do streamline, simplify and improve the process for them? For a lot of people, life...

The Gen Z Guide

They may only be teens or in their mid-20s, but Generation Z is shaping the shopping trends of the future. With the eldest just now...

Everything Old Is New Again

Hybrids combine feature-filled foams and fabric-encased springs to give consumers the best of both worlds. They aren’t as ubiquitous as Priuses in some parking lots,...