Tips & Selling Strategies

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Sleep Accessories Build Basket: Boost Your Bottom Line with Trending Bedding Essentials

Carrying a nice selection of bed linens, mattress toppers and protectors makes shopping easy for consumers — and builds tickets for retailers. With bedding sales...




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Finishing Touches

Mattress protectors and sheets can boost sales while helping customers sleep more soundly. Follow...

7 Retail Trends to Watch

Consumer, tech and economic trends are shaping the world of mattress selling. Addressing them...

Getting Smart About Smartbeds

Adjustable, sensor-laden mattresses and bases can help improve the sleep and health of consumers. Smartphones....

Six Lessons From the Road

Merchants found success with passion, teamwork, no-pressure selling. We started the year in Hartford, Connecticut, which just happens to be where I started my life...

It’s a Matter of Style

Build your brand and prevent inappropriate messages by creating a guide for social media and other digital marketing. Magazines like Sleep Savvy have a style...

Convenience Store

Consumers want shopping to be easier. What can you to do streamline, simplify and improve the process for them? For a lot of people, life...

The Gen Z Guide

They may only be teens or in their mid-20s, but Generation Z is shaping the shopping trends of the future. With the eldest just now...

Everything Old Is New Again

Hybrids combine feature-filled foams and fabric-encased springs to give consumers the best of both worlds. They aren’t as ubiquitous as Priuses in some parking lots,...

Staying on Top

Bedding retailers can boost sales of protectors, toppers and linens by committing to the category and making it easy for consumers to buy from...

Avoid This Mistake

Drawing on retail experience, Borreggine says in video series that stores should merchandise in lines, not by items One of the biggest mistakes that retailers...

Using Coupons to Lure Online Shoppers

Targeted discounts may be just the thing retailers need to attract shoppers as the bedding market softens If you’re a regular Sleep Savvy reader, you...

Bedding Retailers May Need to Work Harder to Lure Customers

Industry analysist Jerry Epperson forecasts a challenging economy ahead but offers practical ways retailers can attract shoppers’ interest The International Sleep Products Association recently had...

The Importance of Being on Time

Consumers want items to arrive when expected. What to do if you’re going to miss a mattress delivery window When it comes to delivery of...

Abstract vs. Concrete Language

Try “I can help you find a firm mattress for your guest room” instead of “I can help you with that” to better serve...

Nail the Landing

Use well-crafted website landing pages to entice consumers to act, preferably by clicking “Buy” When a visitor lands on your website, you want them to...

Making Sense for Shoppers

Turn your store a delight for the eyes, ears, skin, nose and even mouth to give customers an experience they can’t find online Consumers increasingly...

The Future of Retail Design

Stores need to be adaptable, agile and connected to consumers, a new forecast says The past two years have tested retailers’ abilities to pivot, and...

Fix it the First Time

To keep customers happy, equip your employees to take care of shoppers’ problems themselves The venerable food writer and editor Helen Rosner recently took to...

Quick: Look Under the Bed

Bed frames and platform bases aren’t as sexy as adjustables but still provide value for shoppers Stationary bed bases don’t have the power to raise...

3 Big Trends That Will Shape Your Year

Here’s how you can satisfy consumers’ need for well-being, their desire for omnichannel shopping and their demand for easy delivery and returns After the past...

Weighted Blankets: Wrapped in Comfort

Weighted blankets can help ease your customers’ anxieties, stress, health issues and sleep disorders. Consider these benefits and merchandising tips to provide a long...

A Big Thank-You

In an impersonal world, a personal note of gratitude can turn your customers into fans I occasionally order items from a small business in Canada...

Something (Not) to Chew On

To avoid turning off customers, here are 5 habits to adopt. First up: Leave the gum at home Chomp. Chomp. Chomp. Chewing gum can keep your...

What Consumers Want to Know

When researching mattresses, shoppers look at price, promotions and reviews, according to survey Most consumers do research before they purchase a mattress — and that...