Tips & Selling Strategies

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4 in 5 People in Relationships Are Losing Sleep

A third of Americans look forward to nights their partner isn’t home — because they get the bed to themselves, according to new research....




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Finishing Touches

Mattress protectors and sheets can boost sales while helping customers sleep more soundly. Follow...

Getting Smart About Smartbeds

Adjustable, sensor-laden mattresses and bases can help improve the sleep and health of consumers. Smartphones....

Merchandising makeover

BY JULIE A. PALM Looking for ways to freshen up your store? Consider these 30...

Staying on Top

Bedding retailers can boost sales of protectors, toppers and linens by committing to the category and making it easy for consumers to buy from...

Avoid This Mistake

Drawing on retail experience, Borreggine says in video series that stores should merchandise in lines, not by items One of the biggest mistakes that retailers...

Using Coupons to Lure Online Shoppers

Targeted discounts may be just the thing retailers need to attract shoppers as the bedding market softens If you’re a regular Sleep Savvy reader, you...

Bedding Retailers May Need to Work Harder to Lure Customers

Industry analysist Jerry Epperson forecasts a challenging economy ahead but offers practical ways retailers can attract shoppers’ interest The International Sleep Products Association recently had...

The Importance of Being on Time

Consumers want items to arrive when expected. What to do if you’re going to miss a mattress delivery window When it comes to delivery of...

Abstract vs. Concrete Language

Try “I can help you find a firm mattress for your guest room” instead of “I can help you with that” to better serve...

Nail the Landing

Use well-crafted website landing pages to entice consumers to act, preferably by clicking “Buy” When a visitor lands on your website, you want them to...

Making Sense for Shoppers

Turn your store a delight for the eyes, ears, skin, nose and even mouth to give customers an experience they can’t find online Consumers increasingly...

The Future of Retail Design

Stores need to be adaptable, agile and connected to consumers, a new forecast says The past two years have tested retailers’ abilities to pivot, and...

Fix it the First Time

To keep customers happy, equip your employees to take care of shoppers’ problems themselves The venerable food writer and editor Helen Rosner recently took to...

Quick: Look Under the Bed

Bed frames and platform bases aren’t as sexy as adjustables but still provide value for shoppers Stationary bed bases don’t have the power to raise...

3 Big Trends That Will Shape Your Year

Here’s how you can satisfy consumers’ need for well-being, their desire for omnichannel shopping and their demand for easy delivery and returns After the past...

Weighted Blankets: Wrapped in Comfort

Weighted blankets can help ease your customers’ anxieties, stress, health issues and sleep disorders. Consider these benefits and merchandising tips to provide a long...

A Big Thank-You

In an impersonal world, a personal note of gratitude can turn your customers into fans I occasionally order items from a small business in Canada...

Something (Not) to Chew On

To avoid turning off customers, here are 5 habits to adopt. First up: Leave the gum at home Chomp. Chomp. Chomp. Chewing gum can keep your...

What Consumers Want to Know

When researching mattresses, shoppers look at price, promotions and reviews, according to survey Most consumers do research before they purchase a mattress — and that...

Youth Bedding: Child’s Play

Whether crib mattresses or beds marketed for young, first-time mattress buyers, adding an array of options for ages 0 to 30 can grow sales How...

All About the Products

We’re putting the emphasis on products in this article, starting with tips for freshening up your merchandising strategy to best show off mattresses and...

Q: What Do Consumers Want? A: More Answers

Survey shows shoppers are more likely to buy if they can get quick responses to their queries via your website Consumers have questions and if...

Buying Local vs. Buying Online

Consumers don’t have to choose. Here’s how to showcase community roots on your e-commerce site Recent surveys show that consumers love the ease of buying...

How to Sell More Adjustables from the Showroom Floor

Selling adjustable bases is one of the best ways to boost the average ticket in your store — and to help your customers sleep...