Hästens’ New Houston Showroom Will be Company’s Largest in U.S.

Hästens luxury expansion
Kaitlin Saragusa

Although the sleep products industry shows signs of a slight downturn, the luxury bedding market is growing. Hästens, a 170-year-old, ultra-luxury mattress purveyor, announced it will open its largest boutique in the United States. The forthcoming showroom will be just under 3,000 square feet and located in Houston’s River Oaks District shopping complex. In the new location, the Köping, Sweden-based company plans to offer its full line of products, including headboards, covers, linens, down pillows, quilts, mattress protectors and pajamas.

In 2023, Hästens announced its partnership with New York City-based MadaLuxe Group to open new stores across the U.S. within the next seven years. According to a release, the Houston store is part of a larger expansion strategy to bring Hästens to a wider audience.

“Hästens Houston is a place where dreams are made, a showroom for a dozen different bed styles and bedding accessories as well as private consultation rooms where clients can customize every detail of their new life-altering sleep experience,” said Bradley Belen, Managing Director of Hästens for MadaLuxe Group’s home division. “We are thrilled about our location at the gateway to the prestigious River Oaks District, which draws visitors from near and far for a premier mix of retail and dining offerings that beautifully complement Hästens.”  

Hästens Houston will open on March 6 at 4444 Westheimer Road. For more on Hästens read Hästens Launches Drēmər Bed to Celebrate 170 Years.