Helix Sleep Launches Three New Retail Partnerships

Since launching as a direct-to-consumer brand in 2015, Helix Sleep (owned by Phoenix-based 3Z brands) has steadily grown its footprint in brick-and-mortar stores and recently announced three new partnerships across the United States. 

“Celebrating these new partnerships marks a significant stride forward in our growing retail program,” said Jerry Lin, EVP of strategy and operations for 3Z Brands. “Christian’s Mattress Xpress, Mark’s Mattress Outlet and Midwest Mattress have proven to be highly trusted retailers across their respective regions. We’re proud to partner with three passionate businesses and continue to improve accessibility to Helix products, ensuring that everyone can find their perfect match for a good night’s rest.”  

Helix Sleep’s recent retail expansion kicked off in 2023 through its partnership with Midwest Mattress, bringing its Midnight Core, Midnight Luxe and Midnight Elite models into nine of the company’s showrooms across Iowa. In early 2024, Mark’s Mattress Outlet began stocking four Helix models in its 16 locations across Indiana, Kentucky and Tennessee. Helix Sleep’s newest partnership is with California-based, family-owned retailer Christian’s Mattress Xpress, which will carry three models from Helix’s Luxe collection in its six locations. 

In addition to its latest partnerships, the brand is available in more than 150 retail  locations across the U.S. in stores such as Mancini’s Sleepworld, Big Sandy Superstore and Brooklyn Bedding. 

Read more about Helix Sleep at Brooklyn Bedding-Helix Sleep Launch Helix Retail Program.