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Serta to Debut Float in the 99th Macy’s Thanksgiving Day Parade

Serta Simmons Bedding, a global sleep company based in Doraville, Georgia, will join the 99th Macy’s Thanksgiving Day Parade with a float traveling through...




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Louis Shanks Furniture Closes After 78 Years in Business

NEWS RELEASE AUSTIN, Texas (Sept. 19, 2023) — An iconic retail brand throughout Texas and...

Buying Behavior, Part 4: The Purchase Experience

Consumer preference for online mattress buying continues to rise, but brick-and-mortar stores remain important,...

Sleep Number Closing at Least 40 Stores in 2024

Last week, Minneapolis-based bed and mattress manufacturer Sleep Number announced its sales results for...

MORE STORIES

Great Beds on the Great Plains?

Hoping to retire their decades-old mattress, a couple in their 50s explores the nuances of today’s bedding options. Here’s what they found Knowledge is power...

The Right Way to Write Product Descriptions

Looking to move merchandise on your website? Follow these lessons to boost sales of mattresses and sleep accessories online When visiting a brick-and-mortar mattress store,...

Pump Up Your Team for Labor Day Sales

Contests and bonuses can inspire them but perks like product discounts and considerate scheduling also will show you value their contributions It’s been a long...

Tools for Sleep

Having trouble falling asleep and staying asleep? These two trendy solutions can help you get the restorative rest you need Editor’s note: Savvy mattress retailers...

A Secret Weapon

Secret shoppers can point out what your stores are doing well — and what they aren’t — in a way that other consumer satisfaction...

Secrets Revealed

Undercover shoppers point out what retailers could be doing better Sleep Savvy has sent secret shoppers to six mattress retailers — three in the Southeast...

Retail Trends: Giant Steps

Smart retailers understand that the shifting retail landscape requires a leap into data collection, personalization and simplicity without losing that oh-so-important human touch The retail...

Riley’s Furniture & Mattress Doesn’t Let its Bedding Department Rest

This Monroe, Ohio-based store wins mattress sales with eye-catching design, well-trained staff and a commitment to customer care | Photography by Len Kaltman/West Chester Corporate...

Shining A Light

Feature articles in this month’s issue illuminate the importance of being open to change For most of us, there comes a time when we know...

Secret Shopper: The Good, the Bad and the Buggy

In this issue’s installment, our secret shoppers — a senior couple living along the Gulf Coast — visit three stores for new mattresses and...

It Is Easy Bein’ Green

Making simple changes can reduce your store’s environmental footprint and reduce your costs, too The first Earth Day was nearly 50 years ago and today,...

High Point Market: Slow but Steady

Despite quiet bedding floors, two ends of the product spectrum — lower-priced boxed beds and higher-end luxurious mattress sets — stand out at the...

The Sound Sleepers and the Wide Awakers

New BSC research shows male retirees have the best sleep habits, while women — especially moms and students — struggle to get enough rest The...

Worst Case Scenario: Make a Plan for Potential Disasters

Best practices and basic steps to help you safeguard your business The sheer number and variety of disasters that can strike — and potentially devastate —...

Growth Ahead for Bedding Sector

ISPA’s most recent forecast predicts increases in the total U.S. market for mattresses and stationary foundations in 2019 and 2020 Editor’s note: The International Sleep...

Summer Reading List for Retailers

Pack these books for your next trip, business or pleasure Summer is a perfect time to catch up on your reading. We’ve created a list...

Speak the Language

Smart RSAs know their body language is as important as the words they speak to customers. Remember these 5 tips to make sure your...

Changing Lanes

If you’re looking for ways to drive consumers from shopping online to walking through your doors, follow these best practices for shifting your web...

BSC Finds That Young Women, Especially Mothers and Students, Are Among the Worst Sleepers in America

The Better Sleep Council, the consumer education arm of the International Sleep Products Association, released its research findings from The State of America’s Sleep...

Retail Road Trip: Matthews Mattress Thrives With DIY Strategy

This family-owned sleep shop chain in California finds success through tenacity, flexibility and innovation | Photography by Jordan Famer Photography | From a single store, Matthews...

Co-Sleeping Pros and Cons

Couples, kids, pets — is your bed too crowded? Consider these benefits and drawbacks of piling onto the same mattress Editor’s note: Savvy mattress retailers...