News

MOST RECENT

Living Color

Whether you're updating your store’s interiors, considering a rebranding, or partnering with a mattress manufacturer to develop a private-label bedding line, you’ll need to...




POPULAR

Louis Shanks Furniture Closes After 78 Years in Business

NEWS RELEASE AUSTIN, Texas (Sept. 19, 2023) — An iconic retail brand throughout Texas and...

Buying Behavior, Part 4: The Purchase Experience

Consumer preference for online mattress buying continues to rise, but brick-and-mortar stores remain important,...

Sleep Number Closing at Least 40 Stores in 2024

Last week, Minneapolis-based bed and mattress manufacturer Sleep Number announced its sales results for...

MORE STORIES

No complaints about this customer service

What a recent experience can teach retailers about keeping consumers happy “I’m happy to help. In fact, I get paid to help you! Seriously, that's...

What’s new at EXPO?

BY MARY BEST At ISPA’s biennial trade show, exhibitors showcased products that soon may be on your sales floor Mattress manufacturers were busy shopping for product...

‘A Mini Field Guide to the Mattress Shopper’

The BSC and Sleep Savvy team up to create a fun, interactive infographic to give retailers insight into their customers and help generate more...

Moore’s Sleep World revolves around restorative rest

BY JULIE A. PALM PHOTOGRAPHY BY TINA'S PHOTOGRAPHY This four-store sleep-shop chain in northern California scores big by promoting and providing its customer base with quality...

Better Sleep Council research finds men earn bragging rights when it comes to bedtime performance, women fall short

Better Sleep Council news release ALEXANDRIA, VA – May 1, 2018 – Today the Better Sleep Council, the consumer education arm of the International Sleep...

Um, we need to, like, talk

BY JULIE A. PALM Annoying verbal tics can distract shoppers from your outstanding sales presentation So, today, we’d like to, um, discuss how you can, like,...

Get a hobby and up your sales game

Free-time activities can help you build professional skills—and you’ll have fun doing it Many of us think we don’t have time for a hobby, not...

Desperately seeking customer reviews

Experts in soliciting consumer testimonials say a key to earning praise is to ask early These days, mattress retailers crave rave online customer reviews and...

Hacked! How vulnerable is your store to cyberattacks?

BY JULIE A. PALM Sleep Savvy examines the risks retailers face and ways you can protect your business from online criminals Target. Ebay. Neiman Marcus. Home...

When a coach becomes a player

BY GERRY MORRIS An experienced sales trainer takes to the store floor and remembers selling mattresses is harder than it looks  It’s far easier to tell...

‘Better in bed’

BY MARY BEST The Better Sleep Council has a provocative PR campaign planned for May’s Better Sleep Month There’s good news about how consumers think about...

At the Las Vegas Market, hustle and bustle, plus hybrids aplenty

BY BARBARA T. NELLES AND BETH ENGLISHThe latest crop of new beds unveiled at the Winter Las Vegas Market Jan. 28-Feb. 1 in Las...

Make that call

BY MARY BEST When something goes awry at your store while you’re on the clock, take action. You won’t regret it A few Sundays ago, I ...

Can’t sleep? Count your to-dos instead of sheep

Jotting down your to-do list for tomorrow can help you fall asleep more quickly tonight, according to researchers at Baylor University in Waco, Texas. Researchers...

Why women are tuckered out

The list of reasons they can’t sleep is enough to keep anyone awake From stress to physical discomfort, a host of things are keeping women...

Home sharing is becoming more popular

One-third of American adults are participating in a trend called ‘doubling up’ Adult children moving back in with their parents. Parents living with their adult...

Help wanted: Retailers seek more workers for tech roles

With the continued rise in online and omnichannel shopping, retailers in the future will have less use for traditional staff like cashiers and even...

Help your customers get ‘better in bed’ during Better Sleep Month

Better Sleep Council has attention-getting campaign planned for the annual PR effort in May The Better Sleep Council has a provocative, exciting campaign planned for...

How to make rest-tests better for customers

BY JULIE A. PALM It’s your job to help shoppers get the most out of trying mattress models in your store. It’s a service they...

Color experts forecast vibrant hues for 2018

BY JULIE A. PALM Discover what shades of dramatic purples, blues, blacks and reds are appropriate for your store’s identity and the message you want to convey...

National Retail Federation forecasts strong retail sales for 2018

Consumer confidence and a robust overall economy are among the driver U.S. retail sales are forecast to grow between 3.8% and 4.4% in 2018 over...