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Make Dorm-Room Bedding Easier to Buy

Back-to-campus shoppers may need a complete sleep setup quickly, giving retailers a chance to simplify choices around fit, comfort, protection, and timing.




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Louis Shanks Furniture Closes After 78 Years in Business

NEWS RELEASE AUSTIN, Texas (Sept. 19, 2023) — An iconic retail brand throughout Texas and...

Buying Behavior, Part 4: The Purchase Experience

Consumer preference for online mattress buying continues to rise, but brick-and-mortar stores remain important,...

Sleep Number Closing at Least 40 Stores in 2024

Last week, Minneapolis-based bed and mattress manufacturer Sleep Number announced its sales results for...

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How to Hire, Train and Keep an All-Star Staff

To remain competitive in a tight job market, retailers need to attract, invest in and keep engaged, knowledgeable employees Sleep Savvy offers these practical suggestions...

Emails Elicit All the Feels

They can annoy recipients but also remain an effective marketing vehicle We know a lot of email goes unread, but a new survey shows marketing...

ABCs of Accessories

BY MARY BEST Sleep Savvy explores how you can get protectors and sheets off the shelves and into shoppers’ homes “The most luxurious item is...

Just the FAQs

BY JULIE A. PALM What are the most effective ways to answer consumers’ common questions? Consider these 6 suggestions Consumers have so many questions: Do you...

Motivating Shoppers to Buy

BY GERRY MORRIS An interview with a Texas retailer reveals winning ways to overcome customer objections, close the deal and follow up “When we do things...

Finishing Touches

Mattress protectors and sheets can boost sales while helping customers sleep more soundly. Follow these suggestions to accentuate your lines. Just as a complete outfit...

Mark’s Mattress Outlet’s Dream Team

BY JULIE A. PALM PHOTOGRAPHY BY ERIK PHOTOGRAPHIC STUDIO Originally a seasonal fireworks operation, this Evansville, Indiana-based sleep shop has grown from a local mattress outlet...

Poor sleep can lead to unhealthy eating

A recent study finds link between sleep loss, nighttime snacking, junk food cravings and obesity  Nighttime snacking and a craving for junk food may contribute...

Bedding Market Quarterly: U.S. Mattress Sales Drop in 2nd Quarter

U.S. mattress sales fell again in the second quarter of 2018, compared with the same three-month period last year, according to Bedding Market Quarterly,...

The purpose of sleep

Why do we need rest anyway? These scientific insights reveal why it’s necessary and what happens in our bodies while we’re snoozing Editor’s note: Savvy...

Understanding sleep difficulties

BY DR. REBECCA ROBBINS While sleep disorders should be treated by a medical professional, this cheat sheet of common sleep problems can help you help...

The digital natives are here

Take a look at the world through their eyes and see how your company stacks up BY SCOTT SNYDER AND MORGAN S. SNYDER  Scott Snyder, a...

Digital natives

BY MARY BEST What you need to know about millennials and Gen Z to attract them as shoppers and employees As you know, one of the...

The Future of Retail

BY JULIE A. PALM Sleep Savvy identifies trends shaping mattress retailing and offers strategies for staying ahead of dramatic changes on the horizon What will your...

Summer school for retailers

BY JULIE A. PALM Here’s a reading list for the beach, lake or wherever your vacation takes you As you pack for your summer vacation, be...

Product Showcase

Leggett & Platt Inc. A weak mattress edge leaves a bad first impression and can kill a sale. Research shows the edge of a mattress...

Shovlin Mattress Factory elevates customer service to a new level

BY JULIE A. PALM PHOTOGRAPHY BY WALT BLAU/GENERIC BRAND HUMAN At this Fanwood, New Jersey-based factory-direct manufacturer and retailer, Ron and Kara Shovlin use uncommon practices...

How to get a cool night’s sleep in a heat wave

Much of the country has been suffering through a heat wave and when it lifts, we’re still facing the hottest time of the year:...

Four steps to selling a mattress

BY GERRY MORRIS It starts with building rapport and (gasp!) includes asking early about a shopper’s budget This is the second in a series of my...

ISPA report: Motion base sales are on the rise

Sales of adjustable bases are going up, up, up—a bright spot for the sleep products industry at a time when unit sales of mattresses...

Men more likely than women to buy big-ticket items online shopping

More than one-quarter of online shoppers have bought a big-ticket item, but men are more likely than women to drop big bucks while doing...