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Make Dorm-Room Bedding Easier to Buy

Back-to-campus shoppers may need a complete sleep setup quickly, giving retailers a chance to simplify choices around fit, comfort, protection, and timing.




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Louis Shanks Furniture Closes After 78 Years in Business

NEWS RELEASE AUSTIN, Texas (Sept. 19, 2023) — An iconic retail brand throughout Texas and...

Buying Behavior, Part 4: The Purchase Experience

Consumer preference for online mattress buying continues to rise, but brick-and-mortar stores remain important,...

Sleep Number Closing at Least 40 Stores in 2024

Last week, Minneapolis-based bed and mattress manufacturer Sleep Number announced its sales results for...

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Features

Poppin’ Success

California retailer experiments with a temporary retail space and finds long-term opportunities This issue’s cover story, “Why Pop-up Shops Keep Popping Up" by Julie A....
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Tips & Selling Strategies

How to Grow Your Sales of Juvenile Bedding

Start by explaining to shoppers that a kid’s room is no place for an old mattress Hand-me-down jeans and T-shirts are fine for most kids...
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News

Commercial Volume Pickup Launches

MRC increases California retailers’ access to no-cost recycling with program providing containers, transportation and recycling of discarded mattresses This month, California retailers can begin requesting...
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Tips & Selling Strategies

How to Make a Pop-Up Shop Work For Your Store

Are you looking for creative yet simple ways to broaden your brand and introduce new products? Expand your reach with a pop-up store Wayfair did...
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Features

Buying In-Person

A recent experience buying a new car exemplifies the value of excellent customer service Well, I finally did it. After months of research and discussion, I...
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Tips & Selling Strategies

Why Selling Sleep Matters

By understanding the vital role restorative rest plays in health, sales associates can help customers make the best choice for their specific needs We are...
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Tips & Selling Strategies

How to Show Customers You Care

Do your shoppers know you appreciate them? Sleep Savvy shares 7 ways to show the people who keep you in business how much you...
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Consumer Corner

Try Hypnosis to Fall Asleep

Is hypnosis all in your head? This age-old technique often is shrouded in mystery. What is it, how does it work and can it help...
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Tips & Selling Strategies

Media Buying 2.0: How Stores Can Find the Right Advertising Mix

Follow this step-by-step guide and make the most of your precious advertising dollars. (Spoiler alert: It’s all about audience) You are confident in your merchandising...
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Management

Mature Employees Wanted

In a tight job market, consider hiring workers at or past retirement age. You’ll be surprised by the strengths they bring Are you looking for...
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Consumer Corner

What Keeps Teenagers Up at Night?

It's not Instagram. According to the Better Sleep Council, it's homework, which impedes their sleep and tanks their school performance According to research from the...
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Forecasts

NRF Forecasts Strong Retail Growth in 2019

Expected gains of 4.4% following a strong 4.6% increase posted in 2018 Retail sales in 2019 will increase between 3.8% and 4.4% to more than...
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Retail Road Trip

Retail Road Trip: Mattress Direct, Where Sleep Education, Retail Professionalism Converge

Photography by Brian Baiamonte This Baton Rouge, Louisiana-based sleep shop chain thrives because of owners Lee Burns and Ty Hingle’s commitment to the value of...
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Consumer Corner

Puppy Love

New research suggests women may sleep better with dogs in the bed rather than with human partners A dog may be a man’s best friend,...
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News

Diving Into the Hot Hues for 2019

Living Coral Named Pantone’s Color of the Year Do you have a corner of your store that could use perking up? Need a color...
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Consumer Corner

The Legend of Worry Dolls

The Guatemalan tradition of placing a small handmade toy under a pillow at night is said to eliminate children’s worries while they sleep Editor’s note:...
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Tips & Selling Strategies

Understanding the Customer Journey

In today’s multichannel world, shoppers have myriad ways to connect in-store and digitally. Consider these suggestions to navigate changing consumer habits and enhance experiences There...
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Features

New Year’s Resolution: We kick off 2019 with a hearty lineup of articles designed to help your business. Here’s a preview

Welcome to 2019! For me, the start of a new year is full of anticipation and hopefulness, and it affords me the opportunity...
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Forecasts

ISPA Releases New Industry Forecast

Analysis projects drop in sales in 2018, followed by modest growth in 2019 and 2020 When final numbers are tallied, the U.S. mattress industry is...
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Tips & Selling Strategies

Smile! Great Photos Help Sell Beds

8 Ways to Improve Your Images and Create Content for Websites and Social Media Instagram. Your e-commerce site. Pinterest. Facebook. Today’s most popular marketing methods...
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Features

Secret Shopper: The More Things Change …

Our secret shopper gives three retailers in the Southeast mixed reviews. While she found an appealing selection of products, customer service and store design...
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