Tips & Selling Strategies

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Want To Sell More Mattresses? Try These Pricing Strategies

Using strategies rooted in psychology can increase bedding sales. Bedding retailers who price mattresses at, say, $1,299 instead of $1,300 understand one aspect of the...




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7 Retail Trends to Watch

Consumer, tech and economic trends are shaping the world of mattress selling. Addressing them...

Finishing Touches

Mattress protectors and sheets can boost sales while helping customers sleep more soundly. Follow...

Getting Smart About Smartbeds

Adjustable, sensor-laden mattresses and bases can help improve the sleep and health of consumers. Smartphones....

Kids Bedding Buying Guide: How to Create a Cozy Sleep Environment

By offering feature-filled bedding for kids, you’re helping children get the restorative sleep their growing bodies need. Parents will thank you, too. When their kids...

7 Retail Trends to Watch

Consumer, tech and economic trends are shaping the world of mattress selling. Addressing them in your 2024 planning can set you up for success...

Reigniting the Middle: How Retail Can Reclaim Mid-Range Customers

After years of a high-low market split, midrange consumers are due more attention. The demise of the department store — a favored destination of middle-class...

AI Retail Revolution: Transforming the Shopping Experience

How AI is revolutionizing retail. In a recent article for Forbes, Paul Lin, tech entrepreneur and CEO of Returned.com, shared ways artificial intelligence can revolutionize...

Make Returns Easy: Elevate Customer Experience

Online retailers have accustomed shoppers to long exchange windows. Here’s how brick-and mortar retailers are responding. Consumers have long driven the U.S. economy: Americans like...

The Ultimate Guide to Sleeping With Pets

The pros and cons of sharing a bed with your furry friends. Editor's note: Feel free to share this information and any of our other...

Human Connection in Retail: Building Customer Relationships

Despite their addiction to the digital world, consumers still appreciate real connections. U.S. Surgeon General Vivek Murthy says Americans are suffering from a loneliness epidemic...

Sleep Accessories Build Basket: Boost Your Bottom Line with Trending Bedding Essentials

Carrying a nice selection of bed linens, mattress toppers and protectors makes shopping easy for consumers — and builds tickets for retailers. With bedding sales...

5 Retail Store Design Trends to Revamp Your Brick-and-Mortar Location in 2024

Is it time for a store refresh? We’ve got 5 design trends to consider for your makeover and 5 places to start. For decades, brick-and-mortar...

Experiences vs. Mattresses: How Retailers Can Win in a YOLO Economy

As consumers spend money on travel, concerts and other events, retailers can harness that energy to encourage a bed purchase. Just as the Great Depression...

Conquering Public Speaking: 10 Tips to Transform Your Skills

Listen, my children, and you shall hearOf the public speaker who was captured by fear. Noticeably nervous, he fidgeted and danced,Then he hemmed and he...

Mastering the Bedding Mix: Strategies for a Successful Bedding Product Mix

Sleep Savvy talks with retailers about how they hone their mattress assortment to boost sales and keep customers sleeping well. At a time of soft...

4 in 5 People in Relationships Are Losing Sleep

A third of Americans look forward to nights their partner isn’t home — because they get the bed to themselves, according to new research....

Online Exclusive: How to Incorporate Experiential Design into Retail Settings

With the popularity of online shopping, it’s important to make an impression when customers choose to visit your brick-and-mortar store. As the increasing prevalence...

Social Strategy Tips: Safeguarding Your Marketing Approach

Social media’s algorithms are always subject to change, so safeguarding your marketing strategy is key. Social media lets bedding retailers build their brands and tailor...

Maximize Pillow Sales: In-Store Strategies for Success

Here are some practical ways you can increase pillow sales at your brick-and-mortar locations. Be sure to check out our feature on "The Value...

The Value Proposition of Pillows

With many consumers watching their spending, retailers can boost pillow sales by focusing on feature-filled offerings — and merchandising them the right way. Pillow producers...

Workplace Resolutions 2024: Tips for Improving Your Work Life

If you’re like most folks, your personal New Year’s resolutions probably last about as long as those Christmas Day leftovers. Whether it’s losing weight,...

Capturing Shoppers: 5 Strategies for Success in a Competitive Sales Season

While economic uncertainty has cast a shadow throughout the year, there is a bit of light on the horizon. According to Deloitte’s annual holiday...

The Retail Guide to Credit Card Processing

Having a trusted and efficient credit card processing system is essential for any successful retail operation. But providing your customers with a seamless checkout...

The ‘Phygital’ World: Frictionless, Fun and Profitable

Consumers increasingly expect an in-store experience with high-tech bells and whistles. Madonna once sang that “we are living in a material world.” If she updated...