Tips & Selling Strategies

MOST RECENT

Most Recent

Using Outdoor Advertising to Keep Your Store Top of Mind

Outdoor advertising can help mattress retailers keep their store name visible near commuter routes, shopping corridors, and retail clusters, especially when used as a simple, repeated reminder rather than a stand-alone sales strategy.




POPULAR

7 Retail Trends to Watch

Consumer, tech and economic trends are shaping the world of mattress selling. Addressing them...

Sleep Accessories Build Basket: Boost Your Bottom Line with Trending Bedding...

Carrying a nice selection of bed linens, mattress toppers and protectors makes shopping easy...

Merchandising makeover

BY JULIE A. PALM Looking for ways to freshen up your store? Consider these 30...

MORE STORIES

8 Customer Service Resolutions

To make this your best year, care for and appreciate the consumers who keep you in business If your goals for the new year include...

What’s Next for Bedding Retailers?

Sleep Savvy outlines the top 20 retail trends to watch for in 2020 to help maintain a thriving business in the new year Hindsight, while...

Tinkering With Adjustables

Power base producers are refining their products for consumers who want life-improving tech, better health and stylish-looking beds Marketing on the part of both base...

How to Write a Great About Us Page For Your Website

Who Are You? Who, Who? Here's how to craft an About Us page that conveys your store’s personality  and connects with consumers If done right, your...

Get a Grip on Great Handshakes

A firm, friendly handshake can help retail sales associates make an instant connection with shoppers It’s one of the most famous handshakes in cinematic history:...

’Tis the Season to Make the Most of Cyber Monday

How can bedding retailers encourage consumers to visit and buy from their website? Sleep Savvy offers suggestions for ways you can capitalize on the...

Organizing Principles

Autumn is the perfect time to declutter. We give you tips for clearing out and cleaning up your store after a busy summer While spring...

Recession Busters

Retailers can survive and thrive in an economic downturn if they retool their operations well in advance of a slump. Here are the critical steps...

The Right Way to Write Product Descriptions

Looking to move merchandise on your website? Follow these lessons to boost sales of mattresses and sleep accessories online When visiting a brick-and-mortar mattress store,...

Tools for Sleep

Having trouble falling asleep and staying asleep? These two trendy solutions can help you get the restorative rest you need Editor’s note: Savvy mattress retailers...

A Secret Weapon

Secret shoppers can point out what your stores are doing well — and what they aren’t — in a way that other consumer satisfaction...

Secrets Revealed

Undercover shoppers point out what retailers could be doing better Sleep Savvy has sent secret shoppers to six mattress retailers — three in the Southeast...

Secret Shopper: The Good, the Bad and the Buggy

In this issue’s installment, our secret shoppers — a senior couple living along the Gulf Coast — visit three stores for new mattresses and...

It Is Easy Bein’ Green

Making simple changes can reduce your store’s environmental footprint and reduce your costs, too The first Earth Day was nearly 50 years ago and today,...

Summer Reading List for Retailers

Pack these books for your next trip, business or pleasure Summer is a perfect time to catch up on your reading. We’ve created a list...

Speak the Language

Smart RSAs know their body language is as important as the words they speak to customers. Remember these 5 tips to make sure your...

Changing Lanes

If you’re looking for ways to drive consumers from shopping online to walking through your doors, follow these best practices for shifting your web...

Fluffing Up Pillow Sales

By investing time and energy into merchandising and properly selling this critical part of a sleep products system, you can bolster your bottom line...

More Than a Mattress

Want to express your appreciation to shoppers? Thoughtful leave-behind gifts will make a lasting impression with your customers “You get a car! And you get...

Oh, My Aching Back

Retail sales associates should try these tips to ease the aches and pains that come with working on your feet While we know sitting all...

How to Grow Your Sales of Juvenile Bedding

Start by explaining to shoppers that a kid’s room is no place for an old mattress Hand-me-down jeans and T-shirts are fine for most kids...