HomeTips & Selling Strategies

Tips & Selling Strategies

MOST RECENT

Most Recent

Consumer Corner

Why Mattress Temperature Matters

Terry Cralle, MS, RN -
Temperature plays an important role in sleep comfort. Learn how mattresses manage heat buildup and how retailers can help shoppers find the right balance for a better night's sleep.




POPULAR

7 Retail Trends to Watch

Consumer, tech and economic trends are shaping the world of mattress selling. Addressing them...

Sleep Accessories Build Basket: Boost Your Bottom Line with Trending Bedding...

Carrying a nice selection of bed linens, mattress toppers and protectors makes shopping easy...

Merchandising makeover

BY JULIE A. PALM Looking for ways to freshen up your store? Consider these 30...

MORE STORIES

Tips & Selling Strategies

Youth Bedding: Child’s Play

Whether crib mattresses or beds marketed for young, first-time mattress buyers, adding an array of options for ages 0 to 30 can grow sales How...
Read more
Tips & Selling Strategies

All About the Products

We’re putting the emphasis on products in this article, starting with tips for freshening up your merchandising strategy to best show off mattresses and...
Read more
Tips & Selling Strategies

Q: What Do Consumers Want? A: More Answers

Survey shows shoppers are more likely to buy if they can get quick responses to their queries via your website Consumers have questions and if...
Read more
Tips & Selling Strategies

Buying Local vs. Buying Online

Consumers don’t have to choose. Here’s how to showcase community roots on your e-commerce site Recent surveys show that consumers love the ease of buying...
Read more
Tips & Selling Strategies

How to Sell More Adjustables from the Showroom Floor

Selling adjustable bases is one of the best ways to boost the average ticket in your store — and to help your customers sleep...
Read more
Tips & Selling Strategies

Selling in the Social Space

Looking to up your digital game? Follow this deep dive into using social media to your advantage to build relationships with consumers As a mattress...
Read more
Tips & Selling Strategies

The Search for the Perfect Pillow

Regardless of your customers’ needs, suppliers offer pillows for every preference. The key is knowing what options are available and how to merchandise them. Other...
Read more
Tips & Selling Strategies

Top of Bed: It’s the Temperature, Silly

Thermoregulating innovations in bedding products — including mattress pads, protectors and toppers — can help keep your customers from sleeping too hot or cold....
Read more
Tips & Selling Strategies

Text Me

These quick, immediate messages are a great way to reach customers — and they’re receptive to them  What’s the best way to reach consumers these...
Read more
Tips & Selling Strategies

E-commerce Excellence

These winning strategies can help make your digital doors more engaging, easily searchable, convenient and intuitive. Worth the effort? Watch as shoppers fill their...
Read more
Tips & Selling Strategies

7 Keys to Understanding Today’s Retail Mattress Marketplace

BSC survey of mattress purchasers and those who plan to buy identifies trends in shopping behavior A Better Sleep Council survey looked at shopping behavior...
Read more
Tips & Selling Strategies

E-Commerce Inspiration: 9 Websites to Emulate

Follow the lead of these stars that offer attractive designs, consistent branding and user-friendly features Now is not the time to snooze regarding your website....
Read more
Tips & Selling Strategies

Focus, People! Focus!

Learning to strengthen your attention span will keep you productive and engaged in the task at hand, no matter what you’re doing BY JULIE A....
Read more
Tips & Selling Strategies

New Book Offers Tips to Brick and Mortar

Mattress industry veterans Mark Kinsley and Mark Quinn have co-authored a book for brick-and-mortar mattress retailers, “Come Back to Bed: Attract More Foot Traffic...
Read more
Tips & Selling Strategies

Special Delivery

Follow these suggestions to provide great customer service regardless of how your customers want to receive their new beds For mattress retailers that have prided...
Read more
Tips & Selling Strategies

The Mature Market

Older generations welcome the health and wellness benefits of a comfortable, supportive new mattress, appreciate quality and have money to spend. These strategies can...
Read more
Tips & Selling Strategies

‘Tis the Season for E-Commerce

Online shopping will drive holiday sales more than ever this year. We’ll help you prepare for Cyber Monday and get you ready to greet...
Read more
Tips & Selling Strategies

Mattress Fabrics: All Dressed Up

What should shoppers know about mattress fabrics when purchasing a bed? This primer offers suggestions for retailers on how to educate customers about important...
Read more
Tips & Selling Strategies

“A New Path Forward”

Jeff Giagnocavo of Gardner’s Mattress & More co-authors book to help independent retailers succeed when facing tough competition “Independent mattress store owners deserve to get...
Read more
Tips & Selling Strategies

Building a Functional Bedding Wardrobe

From CBD-infused linens to weighted blankets to antimicrobial mattress protectors, suppliers offer products that can soothe weary, anxious and value-conscious customers As we head into...
Read more
Tips & Selling Strategies

A Retail Guide to Social Selling

Digital channels can help you reach customers and create a more personalized shopping experience As the COVID-19 crisis continues to unfold, consumer buying behaviors are...
Read more
1...567...10Page 6 of 10