Tips & Selling Strategies

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The Ultimate Guide to Sleeping With Pets

The pros and cons of sharing a bed with your furry friends. Editor's note: Feel free to share this information and any of our other...




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Finishing Touches

Mattress protectors and sheets can boost sales while helping customers sleep more soundly. Follow...

7 Retail Trends to Watch

Consumer, tech and economic trends are shaping the world of mattress selling. Addressing them...

Getting Smart About Smartbeds

Adjustable, sensor-laden mattresses and bases can help improve the sleep and health of consumers. Smartphones....

The Right Way to Write Product Descriptions

Looking to move merchandise on your website? Follow these lessons to boost sales of mattresses and sleep accessories online When visiting a brick-and-mortar mattress store,...

Tools for Sleep

Having trouble falling asleep and staying asleep? These two trendy solutions can help you get the restorative rest you need Editor’s note: Savvy mattress retailers...

A Secret Weapon

Secret shoppers can point out what your stores are doing well — and what they aren’t — in a way that other consumer satisfaction...

Secrets Revealed

Undercover shoppers point out what retailers could be doing better Sleep Savvy has sent secret shoppers to six mattress retailers — three in the Southeast...

Secret Shopper: The Good, the Bad and the Buggy

In this issue’s installment, our secret shoppers — a senior couple living along the Gulf Coast — visit three stores for new mattresses and...

It Is Easy Bein’ Green

Making simple changes can reduce your store’s environmental footprint and reduce your costs, too The first Earth Day was nearly 50 years ago and today,...

Summer Reading List for Retailers

Pack these books for your next trip, business or pleasure Summer is a perfect time to catch up on your reading. We’ve created a list...

Speak the Language

Smart RSAs know their body language is as important as the words they speak to customers. Remember these 5 tips to make sure your...

Changing Lanes

If you’re looking for ways to drive consumers from shopping online to walking through your doors, follow these best practices for shifting your web...

Fluffing Up Pillow Sales

By investing time and energy into merchandising and properly selling this critical part of a sleep products system, you can bolster your bottom line...

More Than a Mattress

Want to express your appreciation to shoppers? Thoughtful leave-behind gifts will make a lasting impression with your customers “You get a car! And you get...

Oh, My Aching Back

Retail sales associates should try these tips to ease the aches and pains that come with working on your feet While we know sitting all...

How to Grow Your Sales of Juvenile Bedding

Start by explaining to shoppers that a kid’s room is no place for an old mattress Hand-me-down jeans and T-shirts are fine for most kids...

How to Make a Pop-Up Shop Work For Your Store

Are you looking for creative yet simple ways to broaden your brand and introduce new products? Expand your reach with a pop-up store Wayfair did...

Why Selling Sleep Matters

By understanding the vital role restorative rest plays in health, sales associates can help customers make the best choice for their specific needs We are...

How to Show Customers You Care

Do your shoppers know you appreciate them? Sleep Savvy shares 7 ways to show the people who keep you in business how much you...

Media Buying 2.0: How Stores Can Find the Right Advertising Mix

Follow this step-by-step guide and make the most of your precious advertising dollars. (Spoiler alert: It’s all about audience) You are confident in your merchandising...

Understanding the Customer Journey

In today’s multichannel world, shoppers have myriad ways to connect in-store and digitally. Consider these suggestions to navigate changing consumer habits and enhance experiences There...

Smile! Great Photos Help Sell Beds

8 Ways to Improve Your Images and Create Content for Websites and Social Media Instagram. Your e-commerce site. Pinterest. Facebook. Today’s most popular marketing methods...

New Year’s Resolutions for RSAs

Pick a goal to reach and make this your best year ever in mattress sales This year, we want every mattress retail sales associate to...

E-Commerce: Improve Your Product Pages

Start with better imagery and complete item descriptions, then go from there When it comes to online sales, think of your product pages as virtual...