Tips & Selling Strategies

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Supporting Independence and Comfort for Aging Sleepers

Between ages 40 and 50, many adults experience more pressure sensitivity, often one of the earliest reasons they begin reconsidering their mattress. The hips,...




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7 Retail Trends to Watch

Consumer, tech and economic trends are shaping the world of mattress selling. Addressing them...

Sleep Accessories Build Basket: Boost Your Bottom Line with Trending Bedding...

Carrying a nice selection of bed linens, mattress toppers and protectors makes shopping easy...

Merchandising makeover

BY JULIE A. PALM Looking for ways to freshen up your store? Consider these 30...

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Focus, People! Focus!

Learning to strengthen your attention span will keep you productive and engaged in the task at hand, no matter what you’re doing BY JULIE A....

New Book Offers Tips to Brick and Mortar

Mattress industry veterans Mark Kinsley and Mark Quinn have co-authored a book for brick-and-mortar mattress retailers, “Come Back to Bed: Attract More Foot Traffic...

Special Delivery

Follow these suggestions to provide great customer service regardless of how your customers want to receive their new beds For mattress retailers that have prided...

The Mature Market

Older generations welcome the health and wellness benefits of a comfortable, supportive new mattress, appreciate quality and have money to spend. These strategies can...

‘Tis the Season for E-Commerce

Online shopping will drive holiday sales more than ever this year. We’ll help you prepare for Cyber Monday and get you ready to greet...

Mattress Fabrics: All Dressed Up

What should shoppers know about mattress fabrics when purchasing a bed? This primer offers suggestions for retailers on how to educate customers about important...

“A New Path Forward”

Jeff Giagnocavo of Gardner’s Mattress & More co-authors book to help independent retailers succeed when facing tough competition “Independent mattress store owners deserve to get...

Building a Functional Bedding Wardrobe

From CBD-infused linens to weighted blankets to antimicrobial mattress protectors, suppliers offer products that can soothe weary, anxious and value-conscious customers As we head into...

A Retail Guide to Social Selling

Digital channels can help you reach customers and create a more personalized shopping experience As the COVID-19 crisis continues to unfold, consumer buying behaviors are...

Buying by Appointment

Scheduling shoppers to browse and rest-test may make them more comfortable visiting your brick-and-mortar store People make appointments for doctor visits, haircuts and oil changes. Will...

White Mask Delivery

How coronavirus is changing the way retailers deliver and set up beds in customers’ homes It’s been a selling point for many brick-and-mortar retailers to...

Define Essential: Are Mattresses Included?

During the COVID-19 pandemic, questions arise about who can sell mattresses and furniture when most businesses are closed Are mattresses essential items? BILTRITE Furniture-Leather-Mattresses, an independent...

“We’re Open — and Sanitized!”

Follow these guidelines for keeping your team healthy, your store hygienic and your customers comfortable shopping for sleep products during the COVID-19 outbreak The novel...

What’s That Sound?

From creating an acoustic logo to advertising on podcasts, it’s time to tune up your company’s audio identity. Listen up! With the popularity of sound-centered media...

The Metamorphosis of Digital

Are you rethinking your retail strategy for the digital age? If not, you should. Consider the following 5 technological trends that are driving retail...

Secret Shopper: Going to Extremes in California

The search for a new mattress leaves a couple feeling at times unsatisfied — and even ignored For this issue’s Undercover, we sent a middle-aged...

The Buzz That Was

Looking for a refreshing way to start the new year? Clean up your vocabulary by sweeping away tired jargon and shirking the slang In today’s...

Give Shoppers a Place to Rest Their Heads

An initial pillow fitting helps boost sales and aids customers in picking the right sleep ensemble Where should you begin the mattress rest-testing process with...

Springs Primer: What Retailers Need to Know

Innersprings are being used throughout the mattress because they’re softer, smaller and more adaptable to the demands of bedding constructions At a time when sustainability...

Foams Primer: What Retailers Need to Know

Additives, bio-based building blocks and cooling features make foams more versatile, effective bedding components Polyurethane foams and their viscoelastic and high-resilience siblings have proven their flexibility...

8 Customer Service Resolutions

To make this your best year, care for and appreciate the consumers who keep you in business If your goals for the new year include...