Tips & Selling Strategies

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4 in 5 People in Relationships Are Losing Sleep

A third of Americans look forward to nights their partner isn’t home — because they get the bed to themselves, according to new research....




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Finishing Touches

Mattress protectors and sheets can boost sales while helping customers sleep more soundly. Follow...

Getting Smart About Smartbeds

Adjustable, sensor-laden mattresses and bases can help improve the sleep and health of consumers. Smartphones....

7 Retail Trends to Watch

Consumer, tech and economic trends are shaping the world of mattress selling. Addressing them...

Speak the Language

Smart RSAs know their body language is as important as the words they speak to customers. Remember these 5 tips to make sure your...

Changing Lanes

If you’re looking for ways to drive consumers from shopping online to walking through your doors, follow these best practices for shifting your web...

Fluffing Up Pillow Sales

By investing time and energy into merchandising and properly selling this critical part of a sleep products system, you can bolster your bottom line...

More Than a Mattress

Want to express your appreciation to shoppers? Thoughtful leave-behind gifts will make a lasting impression with your customers “You get a car! And you get...

Oh, My Aching Back

Retail sales associates should try these tips to ease the aches and pains that come with working on your feet While we know sitting all...

How to Grow Your Sales of Juvenile Bedding

Start by explaining to shoppers that a kid’s room is no place for an old mattress Hand-me-down jeans and T-shirts are fine for most kids...

How to Make a Pop-Up Shop Work For Your Store

Are you looking for creative yet simple ways to broaden your brand and introduce new products? Expand your reach with a pop-up store Wayfair did...

Why Selling Sleep Matters

By understanding the vital role restorative rest plays in health, sales associates can help customers make the best choice for their specific needs We are...

How to Show Customers You Care

Do your shoppers know you appreciate them? Sleep Savvy shares 7 ways to show the people who keep you in business how much you...

Media Buying 2.0: How Stores Can Find the Right Advertising Mix

Follow this step-by-step guide and make the most of your precious advertising dollars. (Spoiler alert: It’s all about audience) You are confident in your merchandising...

Understanding the Customer Journey

In today’s multichannel world, shoppers have myriad ways to connect in-store and digitally. Consider these suggestions to navigate changing consumer habits and enhance experiences There...

Smile! Great Photos Help Sell Beds

8 Ways to Improve Your Images and Create Content for Websites and Social Media Instagram. Your e-commerce site. Pinterest. Facebook. Today’s most popular marketing methods...

New Year’s Resolutions for RSAs

Pick a goal to reach and make this your best year ever in mattress sales This year, we want every mattress retail sales associate to...

E-Commerce: Improve Your Product Pages

Start with better imagery and complete item descriptions, then go from there When it comes to online sales, think of your product pages as virtual...

Fill Those Online Shopping Carts to the Rim

Add-on sales make e-commerce more profitable Getting customers to click “Buy now” on your e-commerce site is great — and it’s even better if their...

Giving Thanks

6 ways to show your customers how much you value them Without customers, you have no business. It’s as simple as that. Given this fact,...

7 Stores That Foretell the Future of Retail

From stores that constantly reinvent themselves to retailers that use facial recognition software, these are bold companies The future of retail includes ice cream sprinkles...

Investing in a new way to pay

Consumers like the convenience and safety of using mobile wallets — and they have benefits for retailers, too After you’ve sold a customer on a...

The Selling Paradox

BY GERRY MORRIS Do you want to increase your mattress sales? Sales strategist Jill Konrath offers 7 seemingly contradictory ways to go about it Sometime back,...

Emails Elicit All the Feels

They can annoy recipients but also remain an effective marketing vehicle We know a lot of email goes unread, but a new survey shows marketing...

Just the FAQs

BY JULIE A. PALM What are the most effective ways to answer consumers’ common questions? Consider these 6 suggestions Consumers have so many questions: Do you...