“Take 5” | The Sleep Angle at Symphony Sleep

Meet John Schulte, CEO of Symphony Sleep, and get a first glimpse of all the company’s adjustable base accessories — even a personal safe. Schulte offers many ideas of how retailers can build their total ticket through these innovative add-ons.

Transcript

Waynette Goodson
It’s Waynette Goodson. I’m your managing editor of BedTimes and Sleep Savvy magazines. And I’m here today with John Schulte with Symphony Sleep. It’s a big day. They just cut their ribbon on their new showroom here at Las Vegas Market. So you are a more new brand, John. So, just introduce our audience to those who haven’t heard of Symphony Sleep yet.

How would you describe who you are?

John Schulte
The brand is new. The company is not. We’ve been in the industry for years, producing high-quality, multi-functional adjustable beds. So, we’ve created Symphony Sleep to market our bases to a broader audience and bring that technology to all retailers.

Waynette Goodson
You have your special angle, and pun intended. It is a sleep angle. So, describe your sleep angle.

John Schulte
Sure. So everybody has a head motor and a foot motor. So the head and foot go up, and the end user brings that home. It’s fun to play with. But when they want to sleep, they hit the flat button. So side sleepers, which predominantly people are side sleepers. They don’t have a position to sleep in.

So we have a third motor. Ours is the only base that allows side sleepers, back sleepers, stomach sleepers, and any side position to sleep at an angle. And there are benefits to sleeping with your head above your feet. Right. So we’ve created some great POP for the retailers to explain to the end users the benefits of sleeping on that angle, and it’s going to be a great add-on, especially in these times when it’s difficult to get trained RSAs to keep them on the floor.

John Schulte
Keep that customer informed properly, and the POP will help the retailers tell the story of how users will benefit from that third motor.

Waynette Goodson
Speaking of building the retail ticket, I understand you also have a bevy of accessories.

John Schulte
Right. With retailers’ limited foot traffic, it’s important to offer them the ability to stuff that ticket up with every sale. So we have a multitude of accessories, from under bed skirts, which hide the frame, making it more attractive, to a brand new product called Sleep Safe, which attaches to the underside of a base. A biometric fingerprint drawer pops open, keeping your valuables and anything you want to sleep safe.

We also have the sleep tracker. We call it Sleep Sense. It’s a great application. It incorporates the third motor technology. So if you’re snoring, the head just doesn’t come up, and if you’re a side sleeper and bend you like a banana, the bed simply raises to help with that anti-snore position for side or stomach sleepers. We have USB ports available for lower-end beds as an accessory. Pop off, plug in, and power up.

Waynette Goodson
Wow. So, John, it sounds like you’ve thought about every angle. I can’t help it, but every angle to this new product, with all of your new accessories. Everyone, that’s Symphony Sleep. Thank you so much today. And all of you, thank you for tuning in to this edition of “Take 5,” and as always, get a great night’s sleep.