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When Mattress Features Sound Alike, Retailers Can Make the Difference

When mattress features start to sound alike, retailers can help shoppers connect the dots. By turning product details into practical benefits, sales associates can make the shopping experience clearer, more personal, and less driven by price alone.




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Louis Shanks Furniture Closes After 78 Years in Business

NEWS RELEASE AUSTIN, Texas (Sept. 19, 2023) — An iconic retail brand throughout Texas and...

Buying Behavior, Part 4: The Purchase Experience

Consumer preference for online mattress buying continues to rise, but brick-and-mortar stores remain important,...

Sleep Number Closing at Least 40 Stores in 2024

Last week, Minneapolis-based bed and mattress manufacturer Sleep Number announced its sales results for...

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Supply Chain Issues Take Toll on Industry

Big-ticket categories like furniture and appliances also feeling pinch as Covid-19 continues to impact shipments, but shoppers don’t blame retailers About one in 10 shoppers...

Refreshing Your Memory

Of all the things we’ve lost as a result of the Covid-19 pandemic, here’s one that may surprise you — your memory. And it...

International Chiropractors Association Endorses Mlily Mattresses

Mlily received the International Chiropractors Association’s endorsement, and the ICA seal will soon appear on Mlily-branded products. The group also will collaborate with the...

Therapedic Launches Retailer Video Series

Princeton, New Jersey-based Therapedic International has created a video series aimed at helping mattress retailers enhance and grow their business. The series, “Inside Track with...

Abstract vs. Concrete Language

Try “I can help you find a firm mattress for your guest room” instead of “I can help you with that” to better serve...

Nail the Landing

Use well-crafted website landing pages to entice consumers to act, preferably by clicking “Buy” When a visitor lands on your website, you want them to...

Making Sense for Shoppers

Turn your store a delight for the eyes, ears, skin, nose and even mouth to give customers an experience they can’t find online Consumers increasingly...

Bedding Family Reunites at EXPO

ISPA’s Mary Helen Rogers and Dave Perry talk about the strong attendance at the EXPO and the positive vibe at the event. https://youtu.be/hXFlaFbE2dI

“Inside the Mind of Today’s Mattress Shopper” – Survey offers supply chain insights. (And provides some good news for retailers.)

Susan Mathes, vice chair of the Better Sleep Council, analyzes key findings of a supply chain survey conducted by the BSC. https://youtu.be/0mDLyXbE_v0

Sleep Savvy Welcomes 2 to Editorial Team

The International Sleep Products Association has strengthened its editorial team for BedTimes and Sleep Savvy, adding Waynette Goodson as managing editor and Kathy Rush...

Retail Display Ideas Dazzle

Winter Las Vegas Market offered a host of ideas retailers can borrow to add energy and excitement to store floors There was a lot to...

Fred’s Beds Finds Success on the North Carolina Coast

Customer service, emphasis on premium beds and a catchy name are all part of its winning formula First things first. Yes, there is a Fred...

Mattress Sales Down 6% in January, Survey Says

The new year got off to slow start for bedding retailers, with total delivered mattress sales declining in January by a mean of 6%,...

“Take 5 with Dave” – Intellibed talks technology, shares 2022 outlook

Dave Perry chats with Colin House, CEO of Intellibed, about how his company’s technology helps sleepers, what’s new at Intellibed, and the outlook for...

“Take 5 with Dave” – Brooklyn Bedding Is Bullish on Brick-and-Mortar

Sleep Savvy editor at large Dave Perry chats with Brooklyn Bedding CEO John Merwin about why the direct-to-consumer player is courting bedding retailers and...

The Future of Retail Design

Stores need to be adaptable, agile and connected to consumers, a new forecast says The past two years have tested retailers’ abilities to pivot, and...

Las Vegas: New Product Bonanza a Hit in Bedding Showrooms

The winter market included everything from high-end luxury models to inexpensive sleep accessories During the strongest market for new products in two years, mattress and...

An Appropriate Valentine

Showing your employees affection on Valentine’s Day? Um, maybe not. But showing your employees appreciation on Valentine’s Day? Sure, why not? Bonusly, an employee recognition consulting...

Preparing for a CalRecycle Inspection

If you sell beds in the Golden State, here’s how to be sure you are complying with the mattress recycling law The Mattress Recycling Council’s...

“Take 5 With Dave” – Casper Sees 2022 Opportunities

Casper’s Bryan Umiker, VP wholesale, reveals what’s new from the DTC company, talks about opportunities for his brand, and channels Henry V in one...

Fix it the First Time

To keep customers happy, equip your employees to take care of shoppers’ problems themselves The venerable food writer and editor Helen Rosner recently took to...