Tips & Selling Strategies

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Reigniting the Middle: How Retail Can Reclaim Mid-Range Customers

After years of a high-low market split, midrange consumers are due more attention. The demise of the department store — a favored destination of middle-class...




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Finishing Touches

Mattress protectors and sheets can boost sales while helping customers sleep more soundly. Follow...

7 Retail Trends to Watch

Consumer, tech and economic trends are shaping the world of mattress selling. Addressing them...

Getting Smart About Smartbeds

Adjustable, sensor-laden mattresses and bases can help improve the sleep and health of consumers. Smartphones....

Get a hobby and up your sales game

Free-time activities can help you build professional skills—and you’ll have fun doing it Many of us think we don’t have time for a hobby, not...

Desperately seeking customer reviews

Experts in soliciting consumer testimonials say a key to earning praise is to ask early These days, mattress retailers crave rave online customer reviews and...

Hacked! How vulnerable is your store to cyberattacks?

BY JULIE A. PALM Sleep Savvy examines the risks retailers face and ways you can protect your business from online criminals Target. Ebay. Neiman Marcus. Home...

When a coach becomes a player

BY GERRY MORRIS An experienced sales trainer takes to the store floor and remembers selling mattresses is harder than it looks  It’s far easier to tell...

How to make rest-tests better for customers

BY JULIE A. PALM It’s your job to help shoppers get the most out of trying mattress models in your store. It’s a service they...

Join the AV club

Retailers who want to capture consumers’ attention should jump on the video bandwagon. Follow this A-to-V guide to use this medium on social media,...

Keep these 5 insights in mind when creating your plan for healthy retail sales in 2018

You’ve heard it before—e-commerce is disrupting traditional brick-and-mortar retailing in a big way, ushering in tremendous change. From Bloomberg Businessweek to The Wall Street Journal,...

Don’t wait for your customers

BY GERRY MORRIS Reach out to consumers with positive messages about sleep and bedding on social media and in face-to-face interactions. The good news is that...