Tips & Selling Strategies

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Want To Sell More Mattresses? Try These Pricing Strategies

Using strategies rooted in psychology can increase bedding sales. Bedding retailers who price mattresses at, say, $1,299 instead of $1,300 understand one aspect of the...




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7 Retail Trends to Watch

Consumer, tech and economic trends are shaping the world of mattress selling. Addressing them...

Finishing Touches

Mattress protectors and sheets can boost sales while helping customers sleep more soundly. Follow...

Getting Smart About Smartbeds

Adjustable, sensor-laden mattresses and bases can help improve the sleep and health of consumers. Smartphones....

Merchandising makeover

BY JULIE A. PALM Looking for ways to freshen up your store? Consider these 30 creative ideas to refresh your sales floor I recently had to...

No complaints about this customer service

What a recent experience can teach retailers about keeping consumers happy “I’m happy to help. In fact, I get paid to help you! Seriously, that's...

‘A Mini Field Guide to the Mattress Shopper’

The BSC and Sleep Savvy team up to create a fun, interactive infographic to give retailers insight into their customers and help generate more...

Um, we need to, like, talk

BY JULIE A. PALM Annoying verbal tics can distract shoppers from your outstanding sales presentation So, today, we’d like to, um, discuss how you can, like,...

Get a hobby and up your sales game

Free-time activities can help you build professional skills—and you’ll have fun doing it Many of us think we don’t have time for a hobby, not...

Desperately seeking customer reviews

Experts in soliciting consumer testimonials say a key to earning praise is to ask early These days, mattress retailers crave rave online customer reviews and...

Hacked! How vulnerable is your store to cyberattacks?

BY JULIE A. PALM Sleep Savvy examines the risks retailers face and ways you can protect your business from online criminals Target. Ebay. Neiman Marcus. Home...

When a coach becomes a player

BY GERRY MORRIS An experienced sales trainer takes to the store floor and remembers selling mattresses is harder than it looks  It’s far easier to tell...

How to make rest-tests better for customers

BY JULIE A. PALM It’s your job to help shoppers get the most out of trying mattress models in your store. It’s a service they...

Join the AV club

Retailers who want to capture consumers’ attention should jump on the video bandwagon. Follow this A-to-V guide to use this medium on social media,...

Keep these 5 insights in mind when creating your plan for healthy retail sales in 2018

You’ve heard it before—e-commerce is disrupting traditional brick-and-mortar retailing in a big way, ushering in tremendous change. From Bloomberg Businessweek to The Wall Street Journal,...

Don’t wait for your customers

BY GERRY MORRIS Reach out to consumers with positive messages about sleep and bedding on social media and in face-to-face interactions. The good news is that...