News

MOST RECENT

Serta to Debut Float in the 99th Macy’s Thanksgiving Day Parade

Serta Simmons Bedding, a global sleep company based in Doraville, Georgia, will join the 99th Macy’s Thanksgiving Day Parade with a float traveling through...




POPULAR

Louis Shanks Furniture Closes After 78 Years in Business

NEWS RELEASE AUSTIN, Texas (Sept. 19, 2023) — An iconic retail brand throughout Texas and...

Buying Behavior, Part 4: The Purchase Experience

Consumer preference for online mattress buying continues to rise, but brick-and-mortar stores remain important,...

Sleep Number Closing at Least 40 Stores in 2024

Last week, Minneapolis-based bed and mattress manufacturer Sleep Number announced its sales results for...

MORE STORIES

Product Showcase

Leggett & Platt Inc. A weak mattress edge leaves a bad first impression and can kill a sale. Research shows the edge of a mattress...

Shovlin Mattress Factory elevates customer service to a new level

BY JULIE A. PALM PHOTOGRAPHY BY WALT BLAU/GENERIC BRAND HUMAN At this Fanwood, New Jersey-based factory-direct manufacturer and retailer, Ron and Kara Shovlin use uncommon practices...

How to get a cool night’s sleep in a heat wave

Much of the country has been suffering through a heat wave and when it lifts, we’re still facing the hottest time of the year:...

Four steps to selling a mattress

BY GERRY MORRIS It starts with building rapport and (gasp!) includes asking early about a shopper’s budget This is the second in a series of my...

ISPA report: Motion base sales are on the rise

Sales of adjustable bases are going up, up, up—a bright spot for the sleep products industry at a time when unit sales of mattresses...

Men more likely than women to buy big-ticket items online shopping

More than one-quarter of online shoppers have bought a big-ticket item, but men are more likely than women to drop big bucks while doing...

Cost of sleepiness too pricey to ignore

PR campaign encourages employers to educate employees about the dangers of sleeplessness and its impact on workplace safety, productivity and health Getting insufficient sleep and...

To nap or not to nap?

BY LISSA COFFEY That is the question many consumers ask. Share these suggestions on how, when and where to take a siesta so it won’t...

How to respond to sexual harassment at work

Survey finds 72% of employees who experience unwanted advances do not report the incidents As accusations of sexual misconduct at work continue to rise, it’s...

Don’t let vacation time go unused

Put your trips on the calendar now to get the time off you need to relax and restore Summertime is prime vacation time. Do you...

No signature required

Because of more secure financial technologies, credit card companies no longer require consumers to sign on the dotted line Good news, retailers: Credit card signatures...

Merchandising makeover

BY JULIE A. PALM Looking for ways to freshen up your store? Consider these 30 creative ideas to refresh your sales floor I recently had to...

Lessons from the GM’s office

BY GERRY MORRIS First, don’t have an office—and other advice from a retailer who knows how to sell mattresses  In my column in the April issue...

No complaints about this customer service

What a recent experience can teach retailers about keeping consumers happy “I’m happy to help. In fact, I get paid to help you! Seriously, that's...

What’s new at EXPO?

BY MARY BEST At ISPA’s biennial trade show, exhibitors showcased products that soon may be on your sales floor Mattress manufacturers were busy shopping for product...

‘A Mini Field Guide to the Mattress Shopper’

The BSC and Sleep Savvy team up to create a fun, interactive infographic to give retailers insight into their customers and help generate more...

Moore’s Sleep World revolves around restorative rest

BY JULIE A. PALM PHOTOGRAPHY BY TINA'S PHOTOGRAPHY This four-store sleep-shop chain in northern California scores big by promoting and providing its customer base with quality...

Better Sleep Council research finds men earn bragging rights when it comes to bedtime performance, women fall short

Better Sleep Council news release ALEXANDRIA, VA – May 1, 2018 – Today the Better Sleep Council, the consumer education arm of the International Sleep...

Um, we need to, like, talk

BY JULIE A. PALM Annoying verbal tics can distract shoppers from your outstanding sales presentation So, today, we’d like to, um, discuss how you can, like,...

Get a hobby and up your sales game

Free-time activities can help you build professional skills—and you’ll have fun doing it Many of us think we don’t have time for a hobby, not...

Desperately seeking customer reviews

Experts in soliciting consumer testimonials say a key to earning praise is to ask early These days, mattress retailers crave rave online customer reviews and...