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Serta to Debut Float in the 99th Macy’s Thanksgiving Day Parade

Serta Simmons Bedding, a global sleep company based in Doraville, Georgia, will join the 99th Macy’s Thanksgiving Day Parade with a float traveling through...




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Louis Shanks Furniture Closes After 78 Years in Business

NEWS RELEASE AUSTIN, Texas (Sept. 19, 2023) — An iconic retail brand throughout Texas and...

Buying Behavior, Part 4: The Purchase Experience

Consumer preference for online mattress buying continues to rise, but brick-and-mortar stores remain important,...

Sleep Number Closing at Least 40 Stores in 2024

Last week, Minneapolis-based bed and mattress manufacturer Sleep Number announced its sales results for...

MORE STORIES

The Legend of Worry Dolls

The Guatemalan tradition of placing a small handmade toy under a pillow at night is said to eliminate children’s worries while they sleep Editor’s note:...

Understanding the Customer Journey

In today’s multichannel world, shoppers have myriad ways to connect in-store and digitally. Consider these suggestions to navigate changing consumer habits and enhance experiences There...

New Year’s Resolution: We kick off 2019 with a hearty lineup of articles designed to help your business. Here’s a preview

Welcome to 2019! For me, the start of a new year is full of anticipation and hopefulness, and it affords me the opportunity...

ISPA Releases New Industry Forecast

Analysis projects drop in sales in 2018, followed by modest growth in 2019 and 2020 When final numbers are tallied, the U.S. mattress industry is...

Smile! Great Photos Help Sell Beds

8 Ways to Improve Your Images and Create Content for Websites and Social Media Instagram. Your e-commerce site. Pinterest. Facebook. Today’s most popular marketing methods...

Secret Shopper: The More Things Change …

Our secret shopper gives three retailers in the Southeast mixed reviews. While she found an appealing selection of products, customer service and store design...

New Products

For more information, click each ad to visit the advertiser's website.

I Wish I Had Thought of That!

Sleep Savvy offers a retrospective of previous Retail Road Trips, highlighting best practices and brilliant ideas — and providing inspiration for the new year It’s no surprise...

Changing Directions in Bedding

What’s in store for the coming year? Sleep products industry leaders discuss their expectations, concerns and strategies for the swiftly moving retail landscape 2018 was...

New Year’s Resolutions for RSAs

Pick a goal to reach and make this your best year ever in mattress sales This year, we want every mattress retail sales associate to...

How to Be a Morning Person

There’s no better way to start the day than to wake up early and full of energy. These 6 steps will make you bright-eyed...

E-Commerce: Improve Your Product Pages

Start with better imagery and complete item descriptions, then go from there When it comes to online sales, think of your product pages as virtual...

Fill Those Online Shopping Carts to the Rim

Add-on sales make e-commerce more profitable Getting customers to click “Buy now” on your e-commerce site is great — and it’s even better if their...

Online vs. In-Store

New consumer research by the BSC reveals reasoning behind different shopping paths In September, The Better Sleep Council, the Consumer-education arm of the International Sleep...

Serenity Abounds at Tucked in Organics

Emily Aborn, founder of this all-natural sleep shop in Amherst, New Hampshire, offers luxury bedding in a friendly, relaxed environment Tucked in Organics is among...

MRC Launches “Retailer Take-Back” Program

Autumn campaign encourages consumers in California to ask retailers to take back used mattresses The Mattress Recycling Council has launched the 2018 “Retailer Take-Back” campaign,...

Giving Thanks

6 ways to show your customers how much you value them Without customers, you have no business. It’s as simple as that. Given this fact,...

An Attitude of Gratitude

10 quotes to inspire a practice of thankfulness With Thanksgiving near, now is a perfect time to take stock of your life and be grateful...

A Good Read

BY MARY BEST A recent article in National Geographic sheds light on the science — and mysteries — of sleep. “Nearly every night of our lives,...

Vitamin Green

Spending time in the great outdoors not only affords you the opportunity to stretch your legs, but it also helps with a good night’s...

Electronics Made Me Do It

National poll reveals 43% of parents say their teen has trouble sleeping; social media and cellphones cited as top reasons It’s no secret that many...