Tips & Selling Strategies

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4 in 5 People in Relationships Are Losing Sleep

A third of Americans look forward to nights their partner isn’t home — because they get the bed to themselves, according to new research....




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Finishing Touches

Mattress protectors and sheets can boost sales while helping customers sleep more soundly. Follow...

Getting Smart About Smartbeds

Adjustable, sensor-laden mattresses and bases can help improve the sleep and health of consumers. Smartphones....

7 Retail Trends to Watch

Consumer, tech and economic trends are shaping the world of mattress selling. Addressing them...

Selling in the Social Space

Looking to up your digital game? Follow this deep dive into using social media to your advantage to build relationships with consumers As a mattress...

The Search for the Perfect Pillow

Regardless of your customers’ needs, suppliers offer pillows for every preference. The key is knowing what options are available and how to merchandise them. Other...

Top of Bed: It’s the Temperature, Silly

Thermoregulating innovations in bedding products — including mattress pads, protectors and toppers — can help keep your customers from sleeping too hot or cold....

Text Me

These quick, immediate messages are a great way to reach customers — and they’re receptive to them  What’s the best way to reach consumers these...

E-commerce Excellence

These winning strategies can help make your digital doors more engaging, easily searchable, convenient and intuitive. Worth the effort? Watch as shoppers fill their...

7 Keys to Understanding Today’s Retail Mattress Marketplace

BSC survey of mattress purchasers and those who plan to buy identifies trends in shopping behavior A Better Sleep Council survey looked at shopping behavior...

E-Commerce Inspiration: 9 Websites to Emulate

Follow the lead of these stars that offer attractive designs, consistent branding and user-friendly features Now is not the time to snooze regarding your website....

Focus, People! Focus!

Learning to strengthen your attention span will keep you productive and engaged in the task at hand, no matter what you’re doing BY JULIE A....

New Book Offers Tips to Brick and Mortar

Mattress industry veterans Mark Kinsley and Mark Quinn have co-authored a book for brick-and-mortar mattress retailers, “Come Back to Bed: Attract More Foot Traffic...

Special Delivery

Follow these suggestions to provide great customer service regardless of how your customers want to receive their new beds For mattress retailers that have prided...

The Mature Market

Older generations welcome the health and wellness benefits of a comfortable, supportive new mattress, appreciate quality and have money to spend. These strategies can...

‘Tis the Season for E-Commerce

Online shopping will drive holiday sales more than ever this year. We’ll help you prepare for Cyber Monday and get you ready to greet...

Mattress Fabrics: All Dressed Up

What should shoppers know about mattress fabrics when purchasing a bed? This primer offers suggestions for retailers on how to educate customers about important...

“A New Path Forward”

Jeff Giagnocavo of Gardner’s Mattress & More co-authors book to help independent retailers succeed when facing tough competition “Independent mattress store owners deserve to get...

Building a Functional Bedding Wardrobe

From CBD-infused linens to weighted blankets to antimicrobial mattress protectors, suppliers offer products that can soothe weary, anxious and value-conscious customers As we head into...

A Retail Guide to Social Selling

Digital channels can help you reach customers and create a more personalized shopping experience As the COVID-19 crisis continues to unfold, consumer buying behaviors are...

Buying by Appointment

Scheduling shoppers to browse and rest-test may make them more comfortable visiting your brick-and-mortar store People make appointments for doctor visits, haircuts and oil changes. Will...

White Mask Delivery

How coronavirus is changing the way retailers deliver and set up beds in customers’ homes It’s been a selling point for many brick-and-mortar retailers to...

Define Essential: Are Mattresses Included?

During the COVID-19 pandemic, questions arise about who can sell mattresses and furniture when most businesses are closed Are mattresses essential items? BILTRITE Furniture-Leather-Mattresses, an independent...

“We’re Open — and Sanitized!”

Follow these guidelines for keeping your team healthy, your store hygienic and your customers comfortable shopping for sleep products during the COVID-19 outbreak The novel...

What’s That Sound?

From creating an acoustic logo to advertising on podcasts, it’s time to tune up your company’s audio identity. Listen up! With the popularity of sound-centered media...