Tips & Selling Strategies

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4 in 5 People in Relationships Are Losing Sleep

A third of Americans look forward to nights their partner isn’t home — because they get the bed to themselves, according to new research....




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Finishing Touches

Mattress protectors and sheets can boost sales while helping customers sleep more soundly. Follow...

Getting Smart About Smartbeds

Adjustable, sensor-laden mattresses and bases can help improve the sleep and health of consumers. Smartphones....

7 Retail Trends to Watch

Consumer, tech and economic trends are shaping the world of mattress selling. Addressing them...

The Metamorphosis of Digital

Are you rethinking your retail strategy for the digital age? If not, you should. Consider the following 5 technological trends that are driving retail...

Secret Shopper: Going to Extremes in California

The search for a new mattress leaves a couple feeling at times unsatisfied — and even ignored For this issue’s Undercover, we sent a middle-aged...

The Buzz That Was

Looking for a refreshing way to start the new year? Clean up your vocabulary by sweeping away tired jargon and shirking the slang In today’s...

Give Shoppers a Place to Rest Their Heads

An initial pillow fitting helps boost sales and aids customers in picking the right sleep ensemble Where should you begin the mattress rest-testing process with...

Springs Primer: What Retailers Need to Know

Innersprings are being used throughout the mattress because they’re softer, smaller and more adaptable to the demands of bedding constructions At a time when sustainability...

Foams Primer: What Retailers Need to Know

Additives, bio-based building blocks and cooling features make foams more versatile, effective bedding components Polyurethane foams and their viscoelastic and high-resilience siblings have proven their flexibility...

8 Customer Service Resolutions

To make this your best year, care for and appreciate the consumers who keep you in business If your goals for the new year include...

What’s Next for Bedding Retailers?

Sleep Savvy outlines the top 20 retail trends to watch for in 2020 to help maintain a thriving business in the new year Hindsight, while...

Tinkering With Adjustables

Power base producers are refining their products for consumers who want life-improving tech, better health and stylish-looking beds Marketing on the part of both base...

How to Write a Great About Us Page For Your Website

Who Are You? Who, Who? Here's how to craft an About Us page that conveys your store’s personality  and connects with consumers If done right, your...

Get a Grip on Great Handshakes

A firm, friendly handshake can help retail sales associates make an instant connection with shoppers It’s one of the most famous handshakes in cinematic history:...

’Tis the Season to Make the Most of Cyber Monday

How can bedding retailers encourage consumers to visit and buy from their website? Sleep Savvy offers suggestions for ways you can capitalize on the...

Organizing Principles

Autumn is the perfect time to declutter. We give you tips for clearing out and cleaning up your store after a busy summer While spring...

Recession Busters

Retailers can survive and thrive in an economic downturn if they retool their operations well in advance of a slump. Here are the critical steps...

The Right Way to Write Product Descriptions

Looking to move merchandise on your website? Follow these lessons to boost sales of mattresses and sleep accessories online When visiting a brick-and-mortar mattress store,...

Tools for Sleep

Having trouble falling asleep and staying asleep? These two trendy solutions can help you get the restorative rest you need Editor’s note: Savvy mattress retailers...

A Secret Weapon

Secret shoppers can point out what your stores are doing well — and what they aren’t — in a way that other consumer satisfaction...

Secrets Revealed

Undercover shoppers point out what retailers could be doing better Sleep Savvy has sent secret shoppers to six mattress retailers — three in the Southeast...

Secret Shopper: The Good, the Bad and the Buggy

In this issue’s installment, our secret shoppers — a senior couple living along the Gulf Coast — visit three stores for new mattresses and...

It Is Easy Bein’ Green

Making simple changes can reduce your store’s environmental footprint and reduce your costs, too The first Earth Day was nearly 50 years ago and today,...

Summer Reading List for Retailers

Pack these books for your next trip, business or pleasure Summer is a perfect time to catch up on your reading. We’ve created a list...