Tips & Selling Strategies

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Supporting Independence and Comfort for Aging Sleepers

Between ages 40 and 50, many adults experience more pressure sensitivity, often one of the earliest reasons they begin reconsidering their mattress. The hips,...




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7 Retail Trends to Watch

Consumer, tech and economic trends are shaping the world of mattress selling. Addressing them...

Sleep Accessories Build Basket: Boost Your Bottom Line with Trending Bedding...

Carrying a nice selection of bed linens, mattress toppers and protectors makes shopping easy...

Merchandising makeover

BY JULIE A. PALM Looking for ways to freshen up your store? Consider these 30...

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Making Sense for Shoppers

Turn your store a delight for the eyes, ears, skin, nose and even mouth to give customers an experience they can’t find online Consumers increasingly...

The Future of Retail Design

Stores need to be adaptable, agile and connected to consumers, a new forecast says The past two years have tested retailers’ abilities to pivot, and...

Fix it the First Time

To keep customers happy, equip your employees to take care of shoppers’ problems themselves The venerable food writer and editor Helen Rosner recently took to...

Quick: Look Under the Bed

Bed frames and platform bases aren’t as sexy as adjustables but still provide value for shoppers Stationary bed bases don’t have the power to raise...

3 Big Trends That Will Shape Your Year

Here’s how you can satisfy consumers’ need for well-being, their desire for omnichannel shopping and their demand for easy delivery and returns After the past...

Weighted Blankets: Wrapped in Comfort

Weighted blankets can help ease your customers’ anxieties, stress, health issues and sleep disorders. Consider these benefits and merchandising tips to provide a long...

A Big Thank-You

In an impersonal world, a personal note of gratitude can turn your customers into fans I occasionally order items from a small business in Canada...

Something (Not) to Chew On

To avoid turning off customers, here are 5 habits to adopt. First up: Leave the gum at home Chomp. Chomp. Chomp. Chewing gum can keep your...

What Consumers Want to Know

When researching mattresses, shoppers look at price, promotions and reviews, according to survey Most consumers do research before they purchase a mattress — and that...

Youth Bedding: Child’s Play

Whether crib mattresses or beds marketed for young, first-time mattress buyers, adding an array of options for ages 0 to 30 can grow sales How...

All About the Products

We’re putting the emphasis on products in this article, starting with tips for freshening up your merchandising strategy to best show off mattresses and...

Q: What Do Consumers Want? A: More Answers

Survey shows shoppers are more likely to buy if they can get quick responses to their queries via your website Consumers have questions and if...

Buying Local vs. Buying Online

Consumers don’t have to choose. Here’s how to showcase community roots on your e-commerce site Recent surveys show that consumers love the ease of buying...

How to Sell More Adjustables from the Showroom Floor

Selling adjustable bases is one of the best ways to boost the average ticket in your store — and to help your customers sleep...

Selling in the Social Space

Looking to up your digital game? Follow this deep dive into using social media to your advantage to build relationships with consumers As a mattress...

The Search for the Perfect Pillow

Regardless of your customers’ needs, suppliers offer pillows for every preference. The key is knowing what options are available and how to merchandise them. Other...

Top of Bed: It’s the Temperature, Silly

Thermoregulating innovations in bedding products — including mattress pads, protectors and toppers — can help keep your customers from sleeping too hot or cold....

Text Me

These quick, immediate messages are a great way to reach customers — and they’re receptive to them  What’s the best way to reach consumers these...

E-commerce Excellence

These winning strategies can help make your digital doors more engaging, easily searchable, convenient and intuitive. Worth the effort? Watch as shoppers fill their...

7 Keys to Understanding Today’s Retail Mattress Marketplace

BSC survey of mattress purchasers and those who plan to buy identifies trends in shopping behavior A Better Sleep Council survey looked at shopping behavior...

E-Commerce Inspiration: 9 Websites to Emulate

Follow the lead of these stars that offer attractive designs, consistent branding and user-friendly features Now is not the time to snooze regarding your website....